21 Days of Beauty

21 Days of Beauty Event at Ulta Beauty

Mark your calendars because Ulta Beauty’s 21 Days of Beauty Event is back for the fall! From August 29-September 18, shop Daily & Weekly Beauty Steals® in store, online, or in the app. Score 50% off top brands in makeup, skin care, bath care, and more. Plus, stay tuned after the event for any surprises.

How often does Ulta Beauty have 21 Days of Beauty?

The 21 Days of Beauty Event is a three-week event that happens twice a year with sales that change daily! Make sure you keep an eye out for more updates & surprises soon!

Shop our current offers and promotions

Check out our current offers and promotions while you're waiting to shop the 21 Days of Beauty Event. Whether you're looking for your holy grail products or discovering your new must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we're always adding new products to bring you even more beauty to love.

Discover Buying Guides for shopping inspiration

Make your shopping list this season by checking out Ulta’s Discover Buying Guides and Beauty Education articles. Our guides feature Best Affordable Makeup, Best Acne Treatments, Best Vanilla Fragrances, Best Makeup for Mature Skin, and more.

Earn points on your 21 Days of Beauty Event haul with Ulta Beauty Rewards

Get rewarded for your 21 Days of Beauty Event haul by signing up to become an Ulta Beauty Rewards member. Ulta Beauty Rewards members earn points on every purchase, and those points can be redeemed towards future products and beauty services.

Sign up for Ulta Beauty emails and text messages

Stay in the know on the 21 Days of Beauty Sale and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.

*While quantities last. Each Daily Beauty Steal® features a unique set of daily offers available to customers on the date specified. See an associate for details. See in store signage or visit ulta.com for select products. Select Daily Beauty Steals available at target.com and in store at Ulta Beauty at Target. See target.com or associate at Ulta Beauty at Target for details. 8.29.2025-9.18.2025.