SPARKED at Ulta Beauty™
Ignite your curiosity
Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.
Oakcha
Making high-end scents approachable to all
Founded on the belief that fragrance is a form of self-expression, Oakcha has built a community around the idea that scent wardrobes should be attainable, not intimidating. The brand’s extrait de parfum formulas are designed for lasting wear and crafted to help consumers choose scents by mood, moment, outfit or occasion.
Why you’ll love it
Every Oakcha product is made with high-quality ingredients and thoughtfully designed to deliver fragrances that linger, with exceptional depth and beautifully balanced notes. Oakcha's fragrances feel personal, turning a daily spritz into a self-care ritual that inspires confidence, celebrates individuality and leaves a lasting impression.
Discover Oakcha
8 items
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OAKCHA
That Girl | Viral Vanilla Extrait de Parfum
SOSHE
Merging clean and bold beauty
SOSHE began with a simple question: “Why should finding makeup that works for you feel so overwhelming?” The brand believes that makeup should complement not complicate. They create fewer, better essentials that feel good on your skin and work effortlessly together to fit into your everyday life.
Why you’ll love it
SOSHE develops formulas with sensitive and acne-prone skin in mind, made for lasting comfort. Thoughtfully developed with sensitive and acne-prone skin in mind, SOSHE delivers high-performance formulas that are long-lasting, waterproof and effortless to use, in wearable shades designed to enhance your natural features.
Discover SOSHE
6 items
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GROWUS
Restoring your natural balance
Designed to restore scalp balance and hair vitality, GROWUS offers nutrient rich formulas powered by the sea for specialized scalp and hair care.
Why you’ll love it
This hair care brand is rooted in the principles of Thalassothérapie, a soothing wellness practice that harnesses marine elements, including seawater, sea salt and coastal botanicals.
Discover GROWUS
8 items
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JUNOCO
Simplifying skin care for real life
Everyday body care, made different JUNOCO creates skin-close essentials that make everyday care feel more thoughtful, more sensorial and a little more joyful. Across shower, skin, scent, glow and finishing touches, every product is designed to feel effortless and become something you naturally reach for again.
Why you’ll love it
JUNOCO redefines everyday face and body care with purposeful ingredients, refillable packaging and textures that melt seamlessly into skin. Everything the brand makes is built around the right ingredients—no filler, no excess. They focus on what truly works and feels good on real skin.
Discover JUNOCO
8 items
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JUNOCO
Full Body Melt Hydrating Body Cream
JUNOCO
Silky Buffing Butter Exfoliating Body Scrub
