SPARKED at Ulta Beauty™
Ignite your curiosity
Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.
Octavia Morgan
As part of our 2023 MUSE Program, OCTAVIA MORGAN specializes in sourcing, curating, and creating luxurious fine parfums, beauty products and home fragrances.
Why you’ll love it
These genderless scents are about creating one-of-a-kind experiences that truly elevate the senses.
5 items
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Oak Essentials
Inspired by indulgent spa treatments and created by tastemaker Jenni Kayne, Oak Essentials provides skin care that values efficacy and results.
Why you’ll love it
Simple, spa-like products that instantly elevate your routines!
5 items
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Wildfleur
A new perspective on flowers. In maximizing the efficacy of proven actives, Wildfleur discovered that taking flowers seriously changed their perspective toward active skin care.
Why you’ll love it
Flowers + science-backed ingredients = your new skin care obsession.
7 items
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Holo Taco
We love a fun mani—especially when you can do it from home. Meet Holo Taco, specialty nail polishes that are a representation of all that's exciting, trendy and fun in the beauty world. Plus, every polish is 10-free, vegan and cruelty-free.
Why you’ll love it
Long-lasting, sparkly, never boring nails.
4 items
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More to explore
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