SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Ulta Beauty Homepage

20% off hair tools for members

Sign in to activate

Celebrate Black beauty

Shop Black-owned & founded brands.

Beauty to go

Buy online, ready in 2 hours or less.

Ends March 1

Memeber Exclusive

20% off

any hair tool purchase. Includes Dyson & Shark Beauty. Use code TOOLS20.

Sign inShop now

Bestselling styling tools

11 items

Use previous and next buttons to navigate the slides of the Bestselling styling tools Product Carousel

Shop now

Meet the refreshed Ulta Beauty Collection

Your beauty, your vibe—priced to play

Shop now

$3.50 off $15

qualifying purchase with code 741540. Excludes prestige brands & fragrance.
View details

Today's Deals

Use previous and next buttons to navigate the slides of the Today's Deals Carousel

1/2

Ends March 1

app exclusive

30% off Tarte Shape Tape Corrector

Download our app

Ends Feb 23

app exclusive

Up to 30% off select pet care products

Download our app
Shop new beauty

Discover just-added viral faves

Shop new beauty

Discover Buying Guides

Best dry shampoo

Lip picks you’ll love

SPF & self-tan for a glow boost

We think you'll like

12 items

Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel

New for you

12 items

Use previous and next buttons to navigate the slides of the New for you Product Carousel

Deals for you

12 items

Use previous and next buttons to navigate the slides of the Deals for you Product Carousel

20% off your first purchase when you open and use the Ulta Beauty Rewards™ Credit Card.¹

20% off

your first purchase when you open and use the Ulta Beauty Rewards® Credit Card.¹
Learn more & apply

Shop by Category

All things Ulta Beauty

Shop Black-owned & founded brands

Ulta Beauty Community

Join the Ulta Beauty Community today

Find an in-store event near you

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Learn more
Book appointment
The Salon at Ulta Beauty

Refresh your hair

Reveal your healthiest hair ever with our Salon treatments.

Try some tinsel

Choose your fave team’s colors or add a glittery, sparkly accent just for fun. Over 30 colors to choose from!

Blonde Ambition

Get Sabrina Carpenter’s iconic blonde with a Gloss service featuring Redken Shades EQ at The Salon at Ulta Beauty.

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Learn more
Ways to shop

Ways to shop

Ulta Beauty has many ways to shop—choose what’s right for you!

Learn more
Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.

Learn more