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Member exclusive

Free tote for Mom

with $70 fragrance purchase. Excludes UB Marketplace.

Free tote for Mom - Shop now

Gifting happens here.

Discover thoughtful Mother’s Day gifts.

Gifting happens here. - Shop gift guide

Gift-worthy sets

From classic to luxe, there’s something for every mom.

Gift-worthy sets - Shop now

Deals for you

12 items

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Shark Beauty FlexStyle Air Styling & Drying System

Sale

Shark Beauty

 

FlexStyle Air Styling & Drying System

%1 out of 5 stars ; %2 reviews4.2(2391)
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Bio Ionic Long Barrel Curling Iron
4 sizes

Sale

Bio Ionic

 

Long Barrel Curling Iron

%1 out of 5 stars ; %2 reviews4.6(1875)
Sale price %1
List price %1
MAËLYS B-TIGHT Lift & Firm Booty Mask

Sale

MAËLYS

 

B-TIGHT Lift & Firm Booty Mask

%1 out of 5 stars ; %2 reviews4.7(10480)
Sale price %1
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Shark Beauty Shark Glam Hot Tool Air Styling & Drying System

Sale

Shark Beauty

 

Shark Glam Hot Tool Air Styling & Drying System

%1 out of 5 stars ; %2 reviews4.2(94)
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Ends May 10

perfect pairs

Starting at 2 for $20

Shampoo & conditioner for less.

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Today's deals

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On your radar

new & only here

Discover Dr. Melaxin

Korean skin care online only at Ulta.

NEW

Carolina Herrera

Explore the new La Bomba Eau de Parfum.

NEW

FENTY BEAUTY

Meet the new Shake N' Play Buildable Liquid Blush.

new & only here

LolaVie

Discover the just-dropped Speed Dry Heat Protectant Spray.

We think you'll like

12 items

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Rare Beauty Soft Pinch Liquid Blush
16 colors

Rare Beauty

 

Soft Pinch Liquid Blush

%1 out of 5 stars ; %2 reviews4.9(3500)
$25.00
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
12 colors

Benefit Cosmetics

 

Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil

%1 out of 5 stars ; %2 reviews4.6(3770)
$28.00

Free Gift with purchase

La Roche-Posay Toleriane Double Repair Face Moisturizer with Niacinamide
2 sizes

La Roche-Posay

 

Toleriane Double Repair Face Moisturizer with Niacinamide

%1 out of 5 stars ; %2 reviews4(1978)
$12.99 - $25.99
Pureology Hydrate Conditioner for Dry Hair
3 sizes

Pureology

 

Hydrate Conditioner for Dry Hair

%1 out of 5 stars ; %2 reviews4.6(4523)
$12.00 - $90.00

2 for $58

New for you

12 items

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Saltair Multi-Lipid Replenishing Body Butter
7 scents

New

Saltair

 

Multi-Lipid Replenishing Body Butter

%1 out of 5 stars ; %2 reviews4.6(385)
$21.00
Carolina Herrera La Bomba Eau de Parfum
3 sizes

New

Carolina Herrera

 

La Bomba Eau de Parfum

%1 out of 5 stars ; %2 reviews4.5(282)
$99.00 - $165.00

Member exclusive! Free choice of 1 tote

+2 offers

Saltair Nourishing Body Oil with Squalane
8 scents

New

Saltair

 

Nourishing Body Oil with Squalane

%1 out of 5 stars ; %2 reviews4.3(1626)
$23.00
Morphe Cheek Thrills Bronze & Tone Duo
7 colors

New

Morphe

 

Cheek Thrills Bronze & Tone Duo

%1 out of 5 stars ; %2 reviews4.8(496)
$19.00

Free Gift with purchase

Get prom-ready

12 items

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Charlotte Tilbury Hollywood Flawless Filter
12 colors

Charlotte Tilbury

 

Hollywood Flawless Filter

%1 out of 5 stars ; %2 reviews4.5(629)
$50.00
Hot Tools Pro Artist 24K Gold Collection Extended Barrel Curling Iron
6 sizes

Hot Tools

 

Pro Artist 24K Gold Collection Extended Barrel Curling Iron

%1 out of 5 stars ; %2 reviews4.2(336)
Sale price %1
List price %1
Yves Saint Laurent Black Opium Eau de Parfum
4 sizes

Yves Saint Laurent

 

Black Opium Eau de Parfum

%1 out of 5 stars ; %2 reviews4.7(7561)
$37.00 - $172.00

Member exclusive! Free choice of 1 tote

+3 offers

PEACH & LILY Glass Skin Ginseng Collagen Mask
2 sizes

Only at Ulta

PEACH & LILY

 

Glass Skin Ginseng Collagen Mask

%1 out of 5 stars ; %2 reviews4(324)
$8.00 - $47.00

The beauty everyone wants, only here

NOYZ

New Rinse Cycle EDP. Fresh, bright & gender-neutral fragrance.

about-face

Makeup for festival looks, created by Halsey.

CÉCRED

New styling collection with 450°F heat & humidity protection.

Snif

The fun side of fragrance with vegan, cruelty-free formulas.

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