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Member exclusive

Free tote for Mom

with $70 fragrance purchase. Excludes UB Marketplace.

Free tote for Mom - Shop now

Gifting happens here.

Discover thoughtful Mother’s Day gifts.

Gifting happens here. - Shop gift guide

Gift-worthy sets

From classic to luxe, there’s something for every mom.

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Deals for you

12 items

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Shark Beauty FlexStyle Air Styling & Drying System

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Shark Beauty

 

FlexStyle Air Styling & Drying System

%1 out of 5 stars ; %2 reviews4.2(2391)
Sale price %1
List price %1
Dyson Airwrap i.d. Multi-styler and Dryer Straight+Wavy Hair

Sale

Dyson

 

Airwrap i.d. Multi-styler and Dryer Straight+Wavy Hair

%1 out of 5 stars ; %2 reviews4(2736)
Sale price %1
List price %1
Bio Ionic Long Barrel Curling Iron
4 sizes

Sale

Bio Ionic

 

Long Barrel Curling Iron

%1 out of 5 stars ; %2 reviews4.6(1875)
Sale price %1
List price %1
MAËLYS B-TIGHT Lift & Firm Booty Mask

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MAËLYS

 

B-TIGHT Lift & Firm Booty Mask

%1 out of 5 stars ; %2 reviews4.7(10480)
Sale price %1
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Ends May 10

perfect pairs

Starting at 2 for $20

Shampoo & conditioner for less.

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Today's deals

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On your radar

new & only here

Discover Dr. Melaxin

Korean skin care online only at Ulta.

NEW

Carolina Herrera

Explore the new La Bomba Eau de Parfum.

NEW

FENTY BEAUTY

Meet the new Shake N' Play Buildable Liquid Blush.

Get ready for graduation

Explore beauty and gifting inspo for milestone moments.

We think you'll like

12 items

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Kenra Professional Platinum Blow-Dry Spray
3 sizes

Kenra Professional

 

Platinum Blow-Dry Spray

%1 out of 5 stars ; %2 reviews4.7(2425)
$16.00 - $42.00
MAC M·A·Cximal Sleek Satin Lipstick
36 colors

MAC

 

M·A·Cximal Sleek Satin Lipstick

%1 out of 5 stars ; %2 reviews4.6(1310)
$25.00
NYX Professional Makeup Lingerie Lip Liner Stain
12 colors

NYX Professional Makeup

 

Lingerie Lip Liner Stain

%1 out of 5 stars ; %2 reviews4.2(700)
$12.00

Free Gift with purchase

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
10 colors

Benefit Cosmetics

 

Gimme Brow+ Tinted Volumizing Eyebrow Gel

%1 out of 5 stars ; %2 reviews4.7(16817)
$28.00

Free Gift with purchase

New for you

12 items

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Saltair Nourishing Body Oil with Squalane
8 scents

New

Saltair

 

Nourishing Body Oil with Squalane

%1 out of 5 stars ; %2 reviews4.3(1627)
$23.00
Carolina Herrera La Bomba Eau de Parfum
3 sizes

New

Carolina Herrera

 

La Bomba Eau de Parfum

%1 out of 5 stars ; %2 reviews4.5(285)
$99.00 - $165.00

Member exclusive! Free choice of 1 tote

+2 offers

Saltair Multi-Lipid Replenishing Body Butter
7 scents

New

Saltair

 

Multi-Lipid Replenishing Body Butter

%1 out of 5 stars ; %2 reviews4.6(386)
$21.00
Morphe Cheek Thrills Bronze & Tone Duo
7 colors

New

Morphe

 

Cheek Thrills Bronze & Tone Duo

%1 out of 5 stars ; %2 reviews4.8(503)
$19.00

Free Gift with purchase

The beauty everyone wants, only here

Snif

Discover the Milk + Cereal Collection made for layering.

about-face

Makeup for festival looks, created by Halsey.

CÉCRED

New styling collection with 450°F heat & humidity protection.

NOYZ

New Rinse Cycle EDP. Fresh, bright & gender-neutral fragrance.

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