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Soft Pinch Liquid Blush

The viral bestseller.

Selena’s faves

Only at Ulta. Limited-edition sets for fresh looks.

Positive Light Collection

Illuminate your beauty and enhance your natural glow.

Eye must-haves

Everything you need for everyday looks.

Discover your Rare routine

Inspo for building out your Rare Beauty lineup.

Empower youth

Donate in store to support youth mental health.

12 items

Shark Beauty FlexStyle Air Styling & Drying System

Sale

Shark Beauty

FlexStyle Air Styling & Drying System

4.2(2065)

Dyson Airstrait Wet-to-Dry Straightener

Sale

Dyson

Airstrait Wet-to-Dry Straightener

4.2(1424)

T3 SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron

3 sizes

Sale

T3

SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron

4.4(1620)

Shark Beauty Shark Glam Hot Tool Air Styling & Drying System

Sale

Shark Beauty

Shark Glam Hot Tool Air Styling & Drying System

4.6(64)

Gifting happens here

Give a little love for Valentine’s Day.

$30 and under gifts

Beauty they (and your wallet) will love.

Valentine’s Day gift guide

Start here for the sweetest gifts.

Just-dropped fragrance

New from Bridgerton, Yves Saint Laurent & KYLIE JENNER.

Dior Addict

Three new floral fragrances.

Today's deals

Today!

Free gift

with $85 online purchase. $145 value!

Today!

Dash to Beauty

The more people that sign up, the better this deal gets.

Ends Feb 5

Diamond & Platinum exclusive

Free beauty bag with select $130 online purchase. $120 value

Ends Feb 16

BOGO free select minis

Mix & match 80+ brands.

Free gifts

An extra treat with select fragrance purchases.

Ends Feb 7

App only: Up to 30% off

Get the app to unlock this offer and more.

On your radar

Game face HQ

Your beauty game plan for the weekend.

Black-owned & founded brands

Celebrate the artistry & impact.

Just-dropped beauty

Discover the latest must-haves from brands you love.

Me-time faves

Explore wellness picks to add to your routine.

12 items

Redken All Soft Mega Curls Conditioner

2 sizes

Redken

All Soft Mega Curls Conditioner

4.6(630)

$29.00 - $56.00

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation

55 colors

Lancôme

Teint Idole Ultra Wear 24H Full Coverage Foundation

4.5(10823)

$53.00

Burberry Her Elixir de Parfum

4 sizes

Burberry

Her Elixir de Parfum

4.6(3034)

$40.00 - $190.00

Free Gift with purchase

Billie Eilish Eilish Eau de Parfum

5 sizes

Billie Eilish

Eilish Eau de Parfum

4.4(3500)

$30.00 - $82.00

12 items

KYLIE COSMETICS Cosmic Kylie Jenner Intense Eau de Parfum

4 sizes

New

KYLIE COSMETICS

Cosmic Kylie Jenner Intense Eau de Parfum

4.4(30)

$29.00 - $86.00

Free Gift with purchase

IT Cosmetics Do It All Sheer Tint Face Balm

15 colors

New

IT Cosmetics

Do It All Sheer Tint Face Balm

4.6(1676)

$34.00

DRMTLGY Luminous Eye Corrector SPF 41

4 colors

New

DRMTLGY

Luminous Eye Corrector SPF 41

4.6(5627)

$44.00

e.l.f. Cosmetics Glow Reviver Slipstick

10 colors

New

e.l.f. Cosmetics

Glow Reviver Slipstick

4.8(213)

$10.00

Free Gift with purchase

20% off

your first purchase when you open and use the Ulta Beauty Rewards® Credit Card.¹

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