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Discover Ulta Beauty

Joy, possibilities, beauty tips & beyond—created just for you.

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Lifestyle

Back to school beauty, all in one place

Makeup

Get a Golden Hour Glow

Skin Care

Your ultimate summer sunscreen guide

Beauty Quizzes

Ulta Beauty Virtual Advisor

Expert beauty advice—right at your fingertips.
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Beauty Trends

The vibes (and of course, the products) we're loving at the moment. Check back often for the latest.

INTRODUCING

The Joy Project™

Inspired by Ulta Beauty associates, we’re on a mission to make the beauty world (and beyond) a more joyful place. Follow along here and on our social channels as we #joyforward together.

The Joy Study

What we've learned about joy

Spoiler: We all want more of it! Check out the results of our first-of-its-kind study that unpacks all things joy.

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The Joy Project Mel Robbins

Silence your inner critic with Mel Robbins

Negative self-talk is the #1 barrier to joy. Here, a renowned motivational speaker explains how to shut it down and live more joyfully in just 3 steps.

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Download the app for even more beauty tips

All the beauty at your fingertips. Download our app for even more tips customized to you. (Did we mention it’s free?)

  • Skin Analysis: Understand your skin’s unique needs with our virtual assessment.
  • Foundation Shade Matcher: Find your match virtually based on your skin tone and undertone.
  • GLAMlab® Virtual Try-On: Virtually try on thousands of products to match and swatch—including your fave nail looks and false lashes.

Get the app. Text “Beauty” to 95637.

Beauty Tips App

Buying Guides

If you're searching for the perfect beauty product or tool, our interactive guides will help you find the best product for you and your lifestyle.

Makeup

Shade-to-Shade Finder

No more guessing on the right foundation shade, thanks for our easy-to-use online tool. Tell us the shade from your favorite brand and we'll find its match from any other brand.

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Hair

Hair Styling Tools Guide

Your quest for the best hair tool should be simple. Use our guide to find the best hair dryer, curling iron or flat iron for you.

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Fragrance

Fragrance Finder

Whether you’re on the hunt for a signature scent or prefer to layer several to match your mood, we’ll help you find a fragrance you’ll fancy.

Find your scent