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Your Privacy Choices

We use cookies and other tracking technologies on our sites, and allow our advertising and analytics partners to use similar technologies.

This allows us to analyze your use of our sites and to show you ads promoting Ulta Beauty on other sites and services. These activities may be considered a “sale”, “sharing” or “targeted advertising” under various laws.

You have the right to opt-out of having your information “sold”, “shared”, or used for “targeted advertising” by clicking the "Reject Cookies" button.

You may also make a more targeted choice concerning advertising and performance cookies. Learn more about our privacy practices at www.ulta.com/privacy.

Required Cookies

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About Required Cookies

These cookies do not store any personally-identifiable information and are necessary for our website to function. Required cookies are used when saving your settings and preferences, when you log in and out of your account, and for other basic site functions. These cookies cannot be disabled.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Advertising Cookies

About advertising cookies

Advertising cookies are used to provide you with a personalized experience. These cookies may be set by our advertising partners to build a profile of your interests. These cookies do not directly store your personal information, but they do support the ability to uniquely identify your internet browser and device. If you do not allow these cookies to be used, either by your browser settings or if you select "No (Opt-Out)" in the toggle above, you will experience less targeted advertising from our partners.

Please note: Clearing your browser cookies at any time will undo preferences saved here. To re-save preferences, please return to this screen after clearing your cookies. Also, please note that the option selected here will only apply to the device you are currently using. You may also opt out of advertising cookies from any other devices you use to access our website or mobile applications.

Performance Cookies

About Performance Cookies / Session Replay

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and, therefore, anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

Our site may, from time to time, utilize technology often known as “session replay” technology that allows us to understand how users interact with the site, including replays of their interaction with our site. By using our site, you understand and agree that we may use this technology, which may be used by us for internal analytical purposes and to improve and enhance our site.

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Your Privacy Choices

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Your Privacy Choices

Required Cookies

Functional Cookies

Targeting Cookies

Advertising Cookies

Performance Cookies

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