All Things Joy
We’re on a mission to help everyone find, embrace and experience joy—and make beauty a force of good for all. The Joy Project® was inspired by our associates to create meaningful, game-changing shifts that truly unleash joy.
Meet the Joy Council
Get to know our team of Joy advocates led by our honorary Chief of Joy, Deepak Chopra
Deepak Chopra M.D.
Pioneer in the world of mental, physical and spiritual well-being, bringing his expertise on mindfulness.
Laurie Hernandez
Celebrated Olympic champion and mental health advocate, helping you develop a joyful, winning attitude.
Ally Love
Peloton Instructor, Today Show Contributor, & Founder & CEO of Love Squad, helping you spark joy through movement.
Jillian Turecki
Relationship expert, podcast host and author, offering guidance on building resilience and healthy relationships.
Deepak Chopra M.D.
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Anywhere meditation
Check in with Deepak for an easy heart meditation that you can do anywhere.
1-minute power-up
Deepak explains the power of stillness and invites you to 1 minute of calm.
Phone a friend
Deepak’s tips for sparking joy through connection are GOLD. Who will you call?
Mealtime ritual
Let Deepak guide you through a new mindful mealtime ritual
Laurie Hernandez
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Movement break
We all have time for a dance break. Tap in to join Laurie’s now!
Get centered
Get ready with Laurie as she opens up about combating her anxiety with affirmations and skin care.
Stick it
Get a glimpse at Laurie’s epic sticky-note collection and some inspo for your affirmations.
Self-love coffee selfie
Grab morning coffee, because even if you’re running late—you can still give yourself some love.
Ally Love
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Walk it out
Take a midday walk with Ally for some movement and motivation.
Rest as routine
Join Ally for a post-workout smoothie while she shares the importance of rest.
Do one thing
There’s power in doing one small thing consistently to form a habit. Let’s get started.
Jillian Turecki
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Practice the pause
Jillian breaks down one of the most powerful tools for your relationship: the pause.
Start with loving you
Grab a pen and paper, and learn how to write yourself a love letter with Jillian.
5-second relationship mantra
Jillian gives you this simple relationship mantra to live by.
Blueprint for joy
Feel like you’ve hit a wall? Reroute with Jillian’s guide to getting back on track.
Need more joy? We’ve got a podcast for that. Follow “The Joy of…” for conversations with top beauty experts, influencers and wellness advocates on how joy and beauty intersect in our everyday lives.
Generation Joy
We’ve uncovered how generations perceive, experience and are influenced by beauty and united by joy.
Beauty bonds us together
Shared beauty routines and rituals become bonding experiences that can help us shift beauty conversations from one of comparison to one of connection and community.
Celebrate your inner circle
To feel joy we must first give joy—and nothing boosts confidence like a compliment. Show your favorite people some love!
The joy study
Joy is a cornerstone of our wellbeing. Discover the research into obstacles that prevent us from experiencing joy.
Join The Joy Project™ Movement
At Ulta Beauty, we believe beauty is more than just products on a shelf. It's about the connections we forge and the moments of pure joy we share with loved ones. That's why we created The Joy Project™! This movement is all about spreading positivity and celebrating real beauty.
Join us as we shift the conversation from comparison to connection. Share your favorite beauty rituals and tips with your friends and family, helping them discover their own inner glow. Unleash the power of a compliment! Tell someone special what makes them shine and watch their confidence soar.
Let's spread the joy even further! Share photos and stories showcasing your joyful connections using #JoyForward. Together, we can inspire each other and rewrite the narrative of beauty, one joyous moment at a time.