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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
783 results
Please change the packaging
I love glitter so I had to try these. I got the shade Silver Spooning. It is pretty but a bit patchy if you try to build it. It also makes my eyes a bit sensitive as the liquid dries. But once dry I did not have any issues. Please change the packaging though! My arthritic hands have a hard time untwisting the triangular handle for this product.
Long-lasting Eyeshadow
I received this product in exchange for my honest review.** This is a long-lasting product. Although I'm not a huge on glitter or eye shadow, I found the product very easy to use. I applied it on my hand first and then spread with my finger to my eyelids. The color really shows. I have warm undertone to my skin and it lasted the whole day. the packaging is unique to say the last
Would not buy again
I love urban decay very disappointed in this product
Easy on the go
[I received this product in exchange for my honest review] This is a really beautiful color and the packaging makes it easy to apply! I wore it without a primer so I did get some fallout but overall, very easy to apply and a beautiful color.
Goes on nice and will buy again!
[I received this product in exchange for my honest review] It goes on so easy and smooth and looks amazing! The packaging is beautiful as well as the color! I would definitely recommend trying this! There is no scent and good value for money!

