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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
767 results
Beautiful! maybe not for sensitive skin
[I received this product in exchange for my honest review] A beautiful shimmer in the sun and suddle in the shade! This is easily blendable and stays put! While I absolutely love how this product looks and would tell others to get it, my skin (especially on my hooded eyelids) is so so so sensitive and this product was irritating. Sparkles are also so hard for me to remove - a day and a few face washes later I feel like it's still there.
Stunninnggggggg
I bought this with my own money and LOVE it!!! Its easy to use and apply. It doesnt fade, transfer, cause fallout, or crease. Its soooo sparkly and shimmery and pretty. I just ordered anotber shade.
Unimpressed
This product did nothing for me. The idea is great but the execution was not impressive. The application was thin and splotchy. The color would've been pretty if it has applied properly. For the price it is not worth it.


easy make up
[I received this product in exchange for my honest review] The shade Sugar Twist is this really pretty rose gold shimmer that catches the light in such a flattering way. I've been using it for quick makeup days when I still want to look put together, and it actually makes me feel like I put in more effort than I did. The applicator is super easy to use, but just a little warning—it dries fast. Like, you gotta blend it right away or it's not budging

Nice pigmentation eyeshadow
[I received this product in exchange for my honest review] The eyeshadow is so pretty! Sugar Twist has a beautiful pigmentation pink-orange color with very fine shimmer. I love the design of the cap — it feels really unique and cohesive. The brush is soft, picks up the product easily, and makes blending super smooth.


