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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel. •Use as a base to layer with eyeshadow for more depth and dimension. •Use as a shadow by blending out our creamy formula all over the lid •Transform your eye look: buildable formula can take you from day to night. •To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Perversion: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide), CI 77266 (Black 2).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 254 Questions
- Q
How do you sharpen the pencil when it is encased in plastic?
- Asked by Jo
- Official Answer By Urban Decay - BEHey! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. This pencil can be sharpened with a cosmetic sharpener. We hope this helps!Was this answer helpful to you
- Q
I am a cancer survivor and have sensitive skin can't use anything with methocrylate or Eugenol can I use this liner everything makes my eyes tear I love makeup but I can't use anything what would you recommend
- Asked by Desperately seeking advice
- Official Answer By Urban Decay - BEHello there! We admire your strength and understand the challenges of finding suitable makeup after cancer treatment. Sensitivity to ingredients like methacrylate and eugenol is common, and finding products that don't cause irritation can be difficult. We strongly encourage you to consult your dermatologist or oncologist for personalized recommendations based on your individual needs. For general guidance on makeup for sensitive skin, the American Cancer Society and other cancer support organizations often offer resources and product recommendations. We understand how important makeup can be for self-esteem and expression, and we hope you find products that work for you.Was this answer helpful to you
- Q
Is the 27/7 glide on waterproof pencil safe for the waterline?
- Asked by Tasha
- Official Answer By Urban Decay - BEHello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we can't definitively say that they're specifically tested and approved for waterline use. Since the eye area is sensitive, we always recommend checking with an eye doctor or doing a small patch test first, just to be safe!Was this answer helpful to you
- Q
You say this is safe to use on the waterline, but my eye doctor said using any product on the waterline is not recommended as it can lead to dry eye, especially in us older women. So how can you claim that, especially as it is waterproof? I ended up with dry eye after using another brand on my waterline and will never do that again. As my eye doctor said, it's called a waterline for a reason!
- Asked by Rosanne
- Official Answer By Urban Decay - BEHello there! We appreciate you sharing your experience and your doctor's recommendation. At Urban Decay, we prioritize safety, but we also understand that individual sensitivities vary. While our 24/7 Glide-On Waterproof Eyeliner Pencil is formulated to be safe for use in the waterline, we recognize that some individuals may experience irritation or discomfort. Your eye doctor's advice is absolutely valuable, especially considering age-related changes and potential dry eye concerns. We will definitely take your feedback into consideration when reviewing our product information. If you have sensitive eyes or are prone to dryness, we recommend consulting your eye doctor before using any product on your waterline. Thanks again for sharing your insights!Was this answer helpful to you
- Q
Can Smog be used on the waterline?
- Asked by Debbie
- Official Answer By Urban Decay - BEHello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we're not 100% confident saying it's specifically tested and approved for waterline use. Because the eye area is so sensitive, it's always best to check with an eye doctor or do a small patch test first to see how your skin reacts. We hope that helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10154 results
Allergies
For me personally it smears, unfortunately I have allergies so that doesn't help. I'd say try if you do not have watery eyes due to allergies.
Great shade, hard to apply
This stays put on the waterline though I have to gently dry my waterline with a q-tip for it to glide on. Takes a couple layers which can irritate the eyes. It does glide on the lash line effortlessly and the pigmentation is strong and stays put however it will smudge even where I don't want it to smudge. I like the Tootsie for day with my dark hair and blue eyes. Gifted by Urban Decay in exchange for my honest review.
Meh
The pigmentation is very good and it lasts all day. I have more affordable ones that I like more. This is hard to use as the pencil is so thick so it's hard to get a detailed line. The packaging is nice but for the price I would say to look elswhere.
Smooth and pigmented
Urban decays 24/7 glide on pencil glides on so smoothly without dragging on the skin. The pencil is very pigmented and long lasting. Also the pencil is waterproof making it last longer even on hot sunny days. Received for free in exchange for a review.
Must have!
This pencil took me by surprise. It Glides so smoothly and has a vibrant color to it I plan to buy more colors. Ilike that its waterproof too and no smudging was seen
