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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel.
•Use as a base to layer with eyeshadow for more depth and dimension.
•Use as a shadow by blending out our creamy formula all over the lid.
•Transform your eye look: buildable formula can take you from day to night.
•To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Double Life: Cyclopentasiloxane, Isododecane, Polybutene, Synthetic Wax, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Hydrogenated Cottonseed Oil, Calcium Sodium Borosilicate, Ceresin, Ozokerite, Polyethylene Terephthalate, Cera Microcristallina / Microcrystalline Wax, Silica, Calcium Aluminum Borosilicate, Phenoxyethanol, Tocopherol, Ascorbyl Palmitate, Tin Oxide, Polyurethane-11, Alumina, Synthetic Fluorphlogopite. May Contain: Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 77400 / Copper Powder, CI 77400 / Bronze Powder, CI 42090 / Blue 1 Lake, CI 77000 / Aluminum Powder, CI 19140 / Yellow 5 Lake, CI 77742 / Manganese Violet, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide.
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Questions
Ask a QuestionQ&A
Showing 5 out of 239 Questions
- Q
How do you sharpen the pencil when it is encased in plastic?
- Asked by Jo
- Official Answer By Urban Decay - Brand EngageHey! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. This pencil can be sharpened with a cosmetic sharpener. We hope this helps!Was this answer helpful to you
- Q
I am a cancer survivor and have sensitive skin can't use anything with methocrylate or Eugenol can I use this liner everything makes my eyes tear I love makeup but I can't use anything what would you recommend
- Asked by Desperately seeking advice
- Official Answer By Urban Decay - Brand EngageHello there! We admire your strength and understand the challenges of finding suitable makeup after cancer treatment. Sensitivity to ingredients like methacrylate and eugenol is common, and finding products that don't cause irritation can be difficult. We strongly encourage you to consult your dermatologist or oncologist for personalized recommendations based on your individual needs. For general guidance on makeup for sensitive skin, the American Cancer Society and other cancer support organizations often offer resources and product recommendations. We understand how important makeup can be for self-esteem and expression, and we hope you find products that work for you.Was this answer helpful to you
- Q
Is the 27/7 glide on waterproof pencil safe for the waterline?
- Asked by Tasha
- Official Answer By Urban Decay - Brand EngageHello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we can't definitively say that they're specifically tested and approved for waterline use. Since the eye area is sensitive, we always recommend checking with an eye doctor or doing a small patch test first, just to be safe!Was this answer helpful to you
- Q
You say this is safe to use on the waterline, but my eye doctor said using any product on the waterline is not recommended as it can lead to dry eye, especially in us older women. So how can you claim that, especially as it is waterproof? I ended up with dry eye after using another brand on my waterline and will never do that again. As my eye doctor said, it's called a waterline for a reason!
- Asked by Rosanne
- Official Answer By Urban Decay - Brand EngageHello there! We appreciate you sharing your experience and your doctor's recommendation. At Urban Decay, we prioritize safety, but we also understand that individual sensitivities vary. While our 24/7 Glide-On Waterproof Eyeliner Pencil is formulated to be safe for use in the waterline, we recognize that some individuals may experience irritation or discomfort. Your eye doctor's advice is absolutely valuable, especially considering age-related changes and potential dry eye concerns. We will definitely take your feedback into consideration when reviewing our product information. If you have sensitive eyes or are prone to dryness, we recommend consulting your eye doctor before using any product on your waterline. Thanks again for sharing your insights!Was this answer helpful to you
- Q
Can Smog be used on the waterline?
- Asked by Debbie
- Official Answer By Urban Decay - Brand EngageHello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we're not 100% confident saying it's specifically tested and approved for waterline use. Because the eye area is so sensitive, it's always best to check with an eye doctor or do a small patch test first to see how your skin reacts. We hope that helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10192 results
Works great
I got the brown shade and it works great. Easy to use
I would NOT buy this product again! BOOO
I tried to use it, but the whole thing broke apart. I could not even sharpen the pencil. Not impressed.
Great product!
I recently tried the Urban Decay 24/7 Glide-On Waterline Pencil in the shade Tootsie, and I'm impressed. The cool medium brown hue offers a soft, natural definition that's perfect for everyday wear. I was impressed by how smoothly it glides on without any tugging. While the pencil is marketed as waterproof and long-lasting, I did notice some transfer after a few hours.
Love it
[I received this product in exchange for my honest review] The package looks nice. I am using it everyday to make up. It values to buy and have a good quality. It's last long for a long day and waterproof. It suits for my skin and make me look good.
Og must have
[I received this product in exchange for my honest review] This is so pretty. It lasts all day on my waterline. Does not flake or smudge. It is creamy and glides right on. Good for the inner corner too. Not too rough.
