Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner is a colorful, long-lasting eyeliner with an easy-to-use grip, helping create vibrant and graphic looks with ease.
Features
- Easy to grip – easy to use: 24/7 Inks Vegan Liquid Eyeliner is inspired by professional paint brushes with a patented ergonomic grip that makes things easy for experts and beginners alike
- Precise lines: With an ultra-sharp precision tip, this all-day wear. smudge and water-resistant eyeliner puts you in control.
- Pick your color: With vivid, performance-packed colored liners in 9 daringly intense shades, like blazing blue, yummy yellow, and badass black.
- Smooth application: The vegan formula glides on smoothly to effortlessly accentuate any eye shape, with no skipping or tugging
- Get creative: Comes in either a felt tip or brush tip (depending on the color). Once liner is shaken, and the liner's tip is saturated, it's easier than ever to create a variety of eye makeup looks -- everything from natural makeup looks to more advanced artistry and graphic eyeliner looks.
Benefits
- Water-resistant: Can't cry this stuff off.
- Smudge resistant: It's gonna stay #cuzitsUrbanDecay
- All day wear
- Choose from 9 colors: From your best black liner to bold + funky-fresh shades.
- Cruelty free: Cool, not cruel.
Research Results
- Research Results:
- 96% of users said the grip makes it easy to create a winged liner
- 94% of users said the grip makes it easy to draw thin to thick lines
- 90% of users said the grip makes application easier for all skill levels
- 91% of users said the product does not pull, drag, or skip during application
Shake: Make sure you shake before you apply to ensure the brush or felt tip is fully saturated
For thin, precise lines: Lighten up your grip and reduce pressure.
Fill in gaps: Apply using small, light strokes.
To map your fierce cat eye wings: Stamp the liner at a horizontal angle.
For the perfect winged eyeliner: Increase pressure to thicken your line when moving towards the outer corner
For hooded eyes: Keep eyes open and look straight ahead as you map out your winged liner or graphic eyeliner looks
Check out videos above for more!
*Freak and Mucho Mucho's larger color pigments require an extra shake (or two), to truly saturate the felt tip with bold, pigment-packed color.
Shades •Zero (matte black, brush tip)
•Whiskey (matte dark brown, brush tip)
•Hi-Energy (blue shimmer, brush tip)
•Binge (matte sky blue, brush tip)
•Deep End (deep teal shimmer, brush tip)
•Oil Slick (gunmetal shimmer, brush tip)
•Mucho Mucho (matte yellow, felt tip)
•Ozone (matte white, felt tip)
•Freak (matte lime green, felt tip)
Aqua/Water, CI 77891/Titanium Dioxide, Ammonium Acrylates Copolymer, Butylene Glycol, 1,2-Hexanediol, Phenoxyethanol, Beheneth-30, Aluminum Hydroxide, Hydroxyacetophenone, Caprylyl Glycol, Microcrystalline Cellulose, Polyglyceryl-3 Disiloxane Dimethicone, Cellulose Gum, Xanthan Gum, Citric Acid, Aminomethyl Propanol, Sorbitan Trioleate, Peg-40 Stearate, Peg-60 Hydrogenated Castor Oil, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
11 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Fun colors, reliable, and doesn't run/smudge!
I love this product. In the past, I have opted against liquid liners because they run easily. This dries quick and does not smudge. Now, Urban Decay absolutely NEEDS to create an eggplant color. Also a multi-color (depending on lighting, oil slick/chromy) one would be sick!
Most Helpful Critical Review
Not at all as a good as the old UD liquid eyeliner
I can't tell you how excited I was that UD brought back liquid eyeliner. I LOVE liquid eyeliner - been using it since I was a teenager in the Eighties, so for over 35 years. There are so few *true* liquid eyeliners that are available these days. but I was so disappointed and returned it - it's not...
1722 results
what happened
I once loved this liner. The last time I bought this it didn't work as usual. It was like it was drying up in the tip before landing on my eye. and kept drying and sliding off. I don't wear makeup everyday so I wasn't using it much, maybe twice a week. so i dont know if the formula was changed or what but I did go back into ulta and was recommended the Artliner by Lancome and it is so much better.
Bristles on Applicator Bent Quickly
I was excited to buy this product because of the uniquely-shaped handle. It is easy to hold and provides more control than a cylindrical shape. The first one I bought was completely dried out. I returned it and got another, which was better but not as fluid as other liners. I decided to stick with it. After only a few uses, the bristles on the applicator tip started to bend at a 90 degree angle. I cut the first ones off, but it kept happening so unfortunately it went in the trash shortly therrafter.
Terrible / Does not last
Within 3 weeks of using it, the ink ran out. 2 weeks in you will see a difference in color and third it will basically run out. For thia amout of money, i expected this to be much better product. Drug store brands i used in the past are way better quality. Very disappointed!!!
Returning immedietly
With summer coming up, I need to find waterproof makeup. I put it on around 8pm and by 1030 it was already smudged and fading and all I'd done was sit. I loved UD Cannonball mascara and all nighter spray, so this was just disappointing
Great liquid eyeliner
I've been using this a couple of months and it's still not dried out. It's really easy to apply and stays put. Everything you want in a liquid eyeliner.