Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.
Features
- Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
- Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging
- Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake
- Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks
- Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities
- Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day
- Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood
Benefits
- Waterline Safe (can be used for lining waterline + tightlining)
- Ultra-creamy, no-tug application
- Waterproof
- Smudge-resistant
- Long-lasting up to 24 hours
- Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
- Applies easily, smoothly, evenly
- Product does not tug, pull, or skip during application
- Color is vibrant, bold, and intense
- Paraben-free
Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.
Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.
Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.
Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.
Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.
Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.
Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.
Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.
By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.
LOOKS TO TRY:
How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.
How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.
Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.
CI 77891 / Titanium Dioxide, Hydrogenated Polyisobutene, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, Mica, Polybutene, CI 77492 / Iron Oxides, Ethylene/Propylene Copolymer, CI 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, CI 77499 / Iron Oxides, Silica, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate (F.I.L. N70050113/1).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 243 Questions
- Q
How do you sharpen this? It has a rubber band between the product and the pencil
- Asked by Cin
- Official Answer By Urban Decay - BEHi There! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
How do you sharpen the 24/7 eyeliner pencil
- Asked by Sharon
- Official Answer By Urban Decay - BEHello there! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
What color eyes is Cuff recommended for? Can it be used on the waterline?
- Asked by Chantel
- Official Answer By Urban Decay - BEHey there! Great question about our 24/7 Glide-On Eyeliner Pencil in Cuff! Cuff, that gorgeous metallic copper-bronze, is actually super versatile and flattering on a wide range of eye colors. We've seen it look stunning on brown eyes, bringing out their warmth, as well as green and hazel eyes, where it creates a beautiful contrast. Even blue eyes can rock Cuff, as it adds a pop of unexpected color. And yes, you can absolutely use it on your waterline! The 24/7 Glide-On formula is waterproof and long-lasting, so it'll stay put even in that tricky area. Just make sure your pencil is sharpened to a nice point for precise application and to avoid any potential irritation. Let us know if you have any other questions! We're always happy to help you find your perfect eye look.Was this answer helpful to you
- Q
The tip of my pencil fell off. How do you turn the pencil so the eyeliner come up?
- Asked by Jen
- Official Answer By Urban Decay - BEHi There! Despite the plastic-coated appearance of the 24/7 Waterline Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
Is this product non-comedogenic? Some of these can cause stys and I'm prone to them.
- Asked by Jen
- Official Answer By Urban Decay - BEHello there! The term non-comedogenic indicates that the product has a low potential for clogging pores. The presence or absence of oil in a product does not mean a product will or will not be non-comedogenic. Not all products are tested for non-comedogenicity. If the non-comedogenic claim does not appear on the product, it is not an indication the product is comedogenic. We hope this was helpful!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Brand Buyer
- 6Queen
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
9646 results
Brightens Eyes Effortlessly!
This eyeliner is so smooth and easy to apply! The beige shade is perfect for making my eyes look brighter and more awake. It stays on all day without smudging and feels really comfortable on my waterline. The pencil is sleek and easy to hold, making it simple to use. A great everyday liner!
Waterproof if Proofing
I think Urban Decay always has great packaging. The pigmentation is great, and easy to apply. You know the waterproof is working when you can't get it off your eyes lol Price point is perfect, especially if you are looking for a waterproof eyeliner that works.
Glides like butter!!
The pigment is amazing. I used it as a base for the shadow and it turned out so beautifully. The precision is amazing and glides like butter!!!!!!
Top Tier
This is my first time using Urban Decay waterline eyeliner and the quality is top tier! It has a nice glide, leaving a crisp solid line. There's no need to go back and try to fill in missed spots, because there are none! It stayed on the entire day without needing to retouch!
Most beautiful, pigmented, and smooth eyeliner!!!
The most AMAZING eyeliner I've ever used. Extreme pigment (even in lighter colors), and glides on the eyes with ease. This product goes a very long way and is a product well worth the money. New favorite eyeliner!!! Have already ordered a few more.
