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IT Brushes For ULTA Airbrush Limited Edition Love is the Foundation Brush #1
IT Brushes For ULTA Airbrush Limited Edition Love is the Foundation Brush #1

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IT Brushes For ULTA Airbrush Limited Edition Love is the Foundation Brush

Exclusive|Item 2630113

$16.50

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Usually ships out in 1-2 days

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Summary

Love is in the air and in this foundation brush! IT Brushes For ULTA's 2024 Limited Edition Love is the Foundation Brush features a heart-shaped design and custom metallic handle inspired by a romantic summer sunset. Works to flawlessly apply liquid, cream, and powder foundations.

Details

Benefits

  • Limited-edition foundation brush helps to visibly blur imperfections and build coverage
  • Effortlessly applies liquid, cream and powder foundations
  • Ultra-plush, cruelty-free makeup brush hairs do not shed for a flawless, streak-free finish

How To Use

Pump your favorite foundation onto the back of your hand or directly onto the makeup brush. Buff foundation onto skin using circular motions for your most skin-perfecting finish. Use the curves of the heart-shaped brush head to easily blend around the nose and under the eyes.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Free gift with purchase

IT Cosmetics Free 4 Piece Gift with $50 select brand purchase Free 4 Piece Gift with $50 select brand purchase

Free gift with purchase

Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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Review Snapshot

by PowerReviews

95 ReviewsWrite a Review
97%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
My Go-To Foundation Brush!

The IT Brushes For Ulta Love Is The Foundation Brush has quickly become my favorite tool in my makeup routine! The heart-shaped brush head is not just adorable, but it's also incredibly effective at applying foundation evenly and smoothly. The bristles are dense yet soft, making it perfect for buffi...

Versus
Most Helpful Critical Review
Good brush, not for me.

Thanks to IT Cosmetics for a free brush to sample, test, and review! I always love the opportunity to try new things. This brush is pretty good but not my favorite. Personally, I prefer my brushes to be a little softer so I can buff my foundation. The bristles on this brush are a little stiffer, a...

95 results

Beautiful this year!!!

Submitted 4 months ago

By Paula

From Baltimore, MD

I always look forward to this brush coming out every year!! They're are great to collect but they also work great!! They're one question I have is why have you stopped putting them in tubes. Most of the other brushes come in a TUBE.

Bottom Line Yes, I would recommend to a friend

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Absolutely love this brush but...

Submitted 6 months ago

By Crystal

From Belmont NC

It doesn't streak up foundation and is super soft, gives you that airbrushed look. but I wish it held its heart shaped it looks just like a regular brush after one use.

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I buy this every year!

Submitted 6 months ago

By Cat

From Seattle, WA

This is the best foundation brush ever! Do I need to repurchase the new edition every year? No. Will I continue to so? Absolutely! I love collecting them. It is super high quality and so soft. Any product I use with it always applies beautifully whether it is a cream, liquid, powder…ect, it's flawless. My skin is dry and it still gives an airbrush finish every time.

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The best brush ever !

Submitted 6 months ago

By Anako

From Florida

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

IT Cosmetics - Sampling

This is my favorite brush. It's just perfect. Every morning I get pleasure when I apply my foundation from the touch of this soft brush. My foundation goes on perfectly I'm very happy with the process and the result I wholeheartedly recommend trying this brush because it's the best

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Bottom Line Yes, I would recommend to a friend

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Great brush!

Submitted 7 months ago

By Darketta

From Oklahoma

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

IT Cosmetics - Sampling

I prefer not to use brushes for foundation normally but this one has changed my mind! It gives you perfect coverage without the need for a lot of blending.

Bottom Line Yes, I would recommend to a friend

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