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Summary
Highlights
- Refillable
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in AG Care 98% Plant-Based Essentials Balance Apple Cider Vinegar Sulfate-Free Shampoo.
Benefits
- Enhances shine + softness
- Refill your 12.0 oz bottle 2.8x
Key Ingredients
- Organic apple cider vinegar
Formulated Without
- Silicones
- Sulfates
- PABA
- Parabens
- Gluten
- DEA
- Animal testing
Massage into wet hair and rinse.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Hydroxypropyl Methylcellulose, Polysorbate 20, C10-16 Alkyl Glucoside, Pisum Sativum (Pea) Peptide, Sodium Pca, Caprylyl Glycol, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Decyl Glucoside, Propanediol, Glycerin, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Butylene Glycol, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Cymbopogon Schoenanthus Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Triethyl Citrate, Panthenol, Acetum (Vinegar), Helianthus Annuus (Sunflower) Seed Extract, Limonene, Aloe Barbadensis Leaf Extract, Gypsophila Paniculata Root Extract, Geraniol, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Argania Spinosa Kernel Oil, Tetrasodium Glutamate Diacetate, Citric Acid, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Hydroxide
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Plant-Based Essentials Collection
Behind the Bottle
Discover Plant-Based Essentials
Questions
Ask a QuestionQ&A
Showing 5 out of 14 Questions
- Q
Is this a clarifying shampoo?
- Asked by Gummyfish
- Official Answer By AG Care - Brand EngageBalance is designed to gently cleanse and clarify the hair and scalp while enhancing shine, and balancing the scalp's pH.Was this answer helpful to you
- Q
Is this shampoo good for dry scalp ?
- Asked by Jack
- Official Answer By AG Care - Brand EngageGreat question, the apple cider vinegar in Balance shampoo is great for balancing the scalp's pH, which is important for maintaining healthy hair, while gently clarifying and adding shine.Was this answer helpful to you
- Q
Is this ok to use on hair extensions?
- Asked by Janell
- Official Answer By AG Care - Brand EngageWe encourage you to consult with your hair stylist for the care requirements of your extensions. They can guide you on the most suitable products to use.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Jenny
- Official Answer By AG Care - Brand EngageBalance is safe for colour treated hair.Was this answer helpful to you
- Q
Will shampoo be ok if i recently had a keratine treatment?
- Asked by SB
- Official Answer By AG Care - Brand EngageYes, since AG products are formulated without sodium chloride they are safe to use after a keratin treatment. However, we always encourage you to consult with your stylist for their product recommendations post-treatment.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 9Very Curly Hair
- 6Straight Hair
- 4Wavy Hair
Most Helpful Positive Review
Super Hydrating....
I was currently using the Milbon shampoo and was previously on the Kevin Murphy Hydrate line, while those have nice scents they were not hydrating enough for my hair. My hair is wavy and very fine and on top of that very very very dry to the point where I can go 4/5 days without washing it and just ...
Most Helpful Critical Review
A mixed review…
I have such a love-hate relationship with this shampoo! I love what it does for my hair and scalp: Soft but not limp, clean but not stripped, just a lovely balance for shiny good hair that gets washed every three days or so. While some have noted that the scent is strong, I love it: It's like lemong...
375 results
Not pleased
Honestly for the price I'm disappointed. My hair after air drying is mediocre. The shampoo is an odd thick consistency and isn't the best smell. Very hard to lather up and get all over your scalp. I feel like I have to use way too much product to feel like I'm even cleaning my hair. I'm really disappointed.
Not impressed
I have thick hair and an oily scalp that tends to act up with the seasons, so I was really hoping this product would strike the right balance between scalp care and hair nourishment. Unfortunately, it didn't deliver. Not only did my scalp stay oily, but I also ended up with flakes and itchiness that I wasn't dealing with before. I've actually had to wash my hair more frequently since using it. My hair didn't feel noticeably better either. I was looking for something refreshing and soothing, but this just left me underwhelmed and uncomfortable. Too bad it's too late to return it.
Great! Long thick hair, sensitive scalp and build up prone
I have long, thick hair and senstive scalp that is prone to build up and irritation. Its very hard to find a shampoo that can effecticely clean and not irritate or strip. This left my hair feeling clean, lightweight and soft. Scalp is soothed. You will need to follow up with conditioner on ends of hair (as always) before trying to work your hands through your hair. Its really cleansing all your hair, so it will feel not as soft while in the shower. But it is not stripping! Ive reied many others that leave it feeling that way even once dried.
Where have I been?
Hair Type Wavy Hair
I love the shampoo and conditioner from this line! I have wavy colored hair that is prone to frizz. It's 2b/2c fine medium density, medium porosity hair. I have been styling my hair naturally curly/wavy for about a year and this is by far my favorite discovery. My hair is hydrated, frizz free and NOT weighed down. Sometimes I blow out my hair but I haven't tried it yet while using this line. I also LOVE the way this smells. I would recommend this 100% if you have hair like mine.
Very drying
Hair Type Very Curly Hair
This is SO drying on my curls. My hair is knotted and frizzy. I would not recommend.
