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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
- Give Back
Let your lashes be full of themselves with tarte's Big Ego vegan mascara!
Benefits
- Ultra-black, flake-free vegan mascara
- Instantly lifts, lengthens & volumizes lashes
- Delivers fully-loaded flutter for 16-hrs
- Lash lovin' formula nourishes & conditions lash hair
- confiDENSE booster brush mimics lashline
- Clump-free formula allows for multiple coats
Features
- flake-free
- 16-hr ongwear
- vegan
- dermatologist tested
- opthalmologist tested
- safe for contact lens wearers
- *based on a clinical & consumer panel study of 32 subjects
- **based on a consumer panel study of 32 subjects after 2 week
Key Ingredients
- Babassu oil: nourishes lashes
- Glycerin: hydrates vitamin b5: has antioxidant, soothing & moisturizing properties
- Hydroxyethylcellulose & sunflower seed wax:plant-derived ingredients that thicken naturally
Apply in a zigzag motion, starting at the base of lashes and pulling through to the tip.
Apply two coats for enhanced volume and drama!
Water/Aqua/Eau, Stearic Acid, Synthetic Beeswax, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Behenate, Paraffin, Polyglyceryl-6 Distearate, Acacia Senegal Gum, VP/Eicosene Copolymer, Propanediol, Aminomethyl Propanediol, Hydrogenated Starch Hydrolysate, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Panthenol, Lauroyl Lysine, Silica, Laureth-20, Magnesium Stearate, Butylene Glycol, Orbignya Oleifera Seed Oil, 1,2- Hexanediol, Glycerin, Disodium Phosphate, Polysorbate 20, Sodium Phosphate, Tocopherol, Biotinoyl Tripeptide-1, Iron Oxides (CI 77499), Black 2 (CI 77266).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Light makeup
- 1Everyday uses, light weight.
- 1Throw it in the trash do not buy it
- 1Only have to apply two coats. Dries super fast
Describe Yourself
- 133
- 1Casual Dresser
- 1Natural
- 1Long blonde lashes
- 1Straight lashes, don't curl easily
Most Helpful Positive Review
My new holy grail!
I'm not a mascara person or much of a reviews person. I read them, but I don't really write them unless I find something worth writing about. I usually stick to either Lancome's waterproof formula (if I need that) or Better Than Sex/Perversion (Too Faced/Urban Decay) for mascara. I tend to use high-...
Most Helpful Critical Review
Big Ego is Really All Its Got
This mascara is appropriately named because it thinks it's a lot better than it is. Took three coats to do the job other mascaras at this price point do in one. I seriously couldn't believe it's advertised as a "big lash" mascara. Lengthened only a tiny bit and did very much volume. And four hours a...
670 results
Worst mascara
Avoid this maacara at all costs! Thankfully I only had a sample size. I go very light wirh mascara and only do my top lash because I want to avoid transfer from the bottom lash to under my eye. Well I lightly put this on the top and by the end of the day I have a literal LINE under my eye from it. Crazy. Going straight in the garbage.
Eh, mediocre.
Higher end price, low end look. I've had drug store mascaras that work better. The one thing I do appreciate is that there is no transfer after long use.
The perfect mascara
I love this wand its what initially sold me. It comes off easy and my most favorite part that sets it apart from all the mascaras ive used is that it does not sweat and leave black marks on my under eye
Best Mascara EVER
I have purchased lots of mascara. Tarte Big Ego mascara is the best I have ever used. Huge fan!
Good Mascara with different Brush
I use this mascara often, though it is not my favorite. It is pretty easy to apply, but the brush can be awkward. Sometimes I get a little mascara on my eyelid and sometimes it is a little clumpy. It does have a nice black color. It gives me a lot of volume but I can still wear a natural look. I love this mascara but wish it had a better brush.
