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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
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Reviews
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3554 results
This + lash Xtender. Thank me later
Verified Buyer
Reviewed at

Love this mascara, it add so much volume and makes it look like I'm wearing false eyelashes. I do have naturally long lashes, but they're pretty thin, and this does a nice job of thickening them up. I use a lash primer, then this mascara, and top it all off with the elf Lash Xtender tubing mascara and it stays put all day. The only thing that could improve is the wand is definitely a bit unwieldy.
Very good product
Verified Buyer
Reviewed at

I liked it very much, it is long lasting without watering, although it is self-removing.

i thought i would love it but didn't..
when i first found this product, i thought it would be great for making my lashes big and fluffy, but all it does is make my lashes clump up, and go pin straight after a while. i do not reccomend this product.
Great but smudges
I would give it 5 stars but its flakes and smudges throughout the day. Cant wear in my bottom lashes because of this
Could be better
Verified Buyer
Reviewed at

I bought this a couple of weeks ago and I honestly don't care for it. The brush is too big and it clumps pretty easily.