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Summary
UNITE Hair's BLONDA Toning Shampoo tones brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens and brightens blondes.
Benefits
- Purple formula gently cleanses & replenishes
- Neutralizes brassy tones in 60 seconds
- Restores shine
- Locks in color
- Safe for chemically-treated hair
- Weekly use to tone blonde, gray & highlighted hair (all textures)
- Editor's Choice, 2023, Oprah Daily
Key Ingredients
- Coconut to gently cleanse hair, plus hydrolyzed rice proteins to protect, strengthen and add shine.
Formulated Without
- Parabens
- Phthalates
- Petrolatum
- Formaldehyde
Wet hair and lather with BLONDA Toning Shampoo. Leave in for 1 minute (do not exceed) and rinse thoroughly. For best results, pair with BLONDA Daily Conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Bye Bye Brassiness... This product works!
I have tried many high end purple shampoos and have generally found that they don't seem to provide noticeable results in regards to eliminating brassiness or brightening highlights.... that this, until I found this one!!! I noticed an immediate difference after just one use. My highlights were brig...
Most Helpful Critical Review
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
165 results
Finally. . .
Reviewed at

I love my styling gel! It is light in texture, and allows me to style without a gunky feel! It washes out without leaving a film. I am very happy with my product! (Now I need a hairspray to hold it in place)
Best Purple Shampoo
Reviewed at

Whenever I add blonde highlights this is a must. It cuts the brass and has a delicious grape scent!!
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
BLONDA Toning Shampoo
Reviewed at

Works amazing!!! Tones fast & actually cleans hair unlike other purple shampoos. I love that it doesn't dry my hair out either!
Best Purple Shampoo!
Reviewed at

This is by far the best purple shampoo for toning brassy highlights. My salon carried Unite and thats how I discovered it. It is a must for everything from all over blondes to those with partial highlights like me. Plus - the smell is amazing!