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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Keep blonde hair bright and shiny
- Formula free of SLS/SLES Sulfates* gently cleanses with rich lather
- *SLS/SLES Sulftates = Sodium Lauryl and Sodium Laureth Sulfates
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Is this only for dyed blondes?
- Asked by Shey
- Official Answer By Joico - Brand EngageHi Shey! Thanks for your question. The Blonde Life Brightening Collection is for all types of blonde hair. Natural and lightened blondes can benefit from the formulation which lifts away dirt and oil, restore hair’s optimal pH level, keeps hair bright, and produces a luscious lather. The Blonde Life Brightening Shampoo & Conditioner can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a daily shampoo?
- Asked by Curious
- Official Answer By Joico - Brand EngageHi Curious! Thanks for your question. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What is the scent of the shampoo
- Asked by Cp
- Official Answer By Joico - Brand EngageHI Cp! Thanks for your question. The Blonde Life Brightening Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
will this shampoo make my blonde silver or will it brighten my blonde?
- Asked by ash
- Official Answer By Joico - Brand EngageHi Ash! Thanks for your question. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We would recommend using the Blonde Life Brightening Masque in replacement of Conditioner. For best results, leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. We also have the Blonde Life Violet Collection which is formulated to instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is blonde or purple better for natural blonde hair treated with highlights?
- Asked by Jesse
- Official Answer By Joico - Brand EngageHi Jesse! Thanks for your question. That would depend on the current tone of your hair and your desired results. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. Hope that helps clarify. ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1Fine hair
- 1Natural blonde
- 1Dirty Blonde Hair
- 1Long Hair
- 1Wavy Hair
Hair Type
- 3Straight Hair
- 2Very Curly Hair
- 1Wavy Hair
Most Helpful Positive Review
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically o...
Most Helpful Critical Review
Lots of product buildup
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my ha...
67 results
New Fave for This Blondie!
I bought this for the first time nearly two months ago, and I'm in love! It leaves my hair soft and flowy, but not greasy or flat. I have hair on the fine side (I wash every day to every other day to control the slick.) Usually shampoos that are moisturizing are too heavy for me, but this one is perfect. I cant explain how, but I definitely notice a brightness and shine that never happens with other shampoos. For reference, I am a natural level 9 with level 10+ highlights. Highly recommend!
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically overtime, bleached hair starts turning dull and yellow because it becomes very porous and water has minerals that will deposit into the hair making it dull, drab and yellow. Like many people, I toned it with a violet based toner - presumably to counteract the yellowing, only to turn my hair more muddy and gray rather than bright blonde. It didnt really counteract the warmth, it didn't illuminate like when I first got it done. It just looked drabbed and monotone. So I called Joico customer service to inquire between Joico Defy Detox and this brightening shampoo to "clarify my overtoned hair" and was told the following: "Specifically, BLB doesnt work by stripping your toner. It works by pulling out those hard deposits in your hair that accumulate over time due to damage or porosity." The Detox Defy is a stronger clarifying shampoo while the Blonde Life Brightening is gentle enough for regular use. By pulling out those hard deposits, it makes your hair brighter and your blonde "clearer," less muddy, and more dimensional. I also found this shampoo to be extremely nourishing, creamy, non-drying and easy to spread. I didnt fear tugging too hard on my fragile hair, and I didnt have any breakage. After using this shampoo once, i found my hair looked more dimensional, less muddy, brighter, and more shiny and It didn't strip my toner. It just made my toner look more like the color it was supposed to and intended to without all the underlying gunk.
Love this product
Hair Type Wavy Hair
Love this shampoo. Keeps my highlights fresh. Love the salebprice.
Good shampoo
Will definitely buy this again. I have very frizzy lightened hair and this shampoo made my hair very soft and more manageable
Does a good job
I loved that it did the job of brightening the blonde in my hair but it would make my hair super tangled afterwards, it would take a while to brush my hair . That was the only flaw but I loved the outcome once it dried
