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Too Faced Born This Way Soft Matte Foundation   #1
Too Faced Born This Way Soft Matte Foundation   #1

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Too FacedBorn This Way Soft Matte Foundation  

Item 2627295

  • 98 people have viewed this in the last 24 hours

$46.00
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    Size:1.0 oz
    • Available to ship
    • See same day delivery eligibility in bag

    Summary

    Conscious Beauty at Ulta Beauty™

    • Cruelty Free

    The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.

    Benefits

    • New & improved formula in a lightweight tube
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate & all-day oil control
    • Color-true formula
    • Non-drying + provides 12 hours of moisture
    • 24-Hour non-creasing + non-caking
    • Decreases appearance of pores

    Features

    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, sweat & humidity resistant
    • Non-comedogenic
    • Cruelty free + vegan

    Formulated Without

    • Gluten
    • Mineral Oil
    • Parabens

    Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.

    Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Review Snapshot

    by PowerReviews

    1717 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    1066Matte Finish
    597All Day Coverage
    534Weightless and Comfortable
    502Combination Skin
    472Natural Finish
    Cons
    No Cons
    Eye Color
    770Brown
    255Blue
    148Hazel
    135Green
    21Grey
    Skin Tone
    458Medium
    457Light
    198Fair
    102Olive
    76Deep
    Skin Type
    774Combination
    169Normal
    166Oily
    158Dry
    50Sensitive
    Most Helpful Positive Review
    Great as my first try.

    The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...

    Versus
    Most Helpful Critical Review
    Mixed Feelings

    I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...

    1717 results

    bring back the old formula

    Submitted 1 day ago

    By ashley

    From california

    Verified Reviewer

    Reviewed at

    Too Faced US

    I used to love this foundation and it's hard to find good long lasting coverage that is matte, after they changed the formula and packaging it barely lasts 8hrs, transfers easily, and gets oily :(

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Very good

    Submitted 10 days ago

    By Manda

    From United States

    Skin Tone Light

    Skin Type Normal

    Eye Color Blue

    Verified Reviewer

    Reviewed at

    Too Faced US

    Too faced is one of my favorite brands. This soft matte foundation lasted all day long. It was creamy and easy to apply. A little goes a long way. Very pleased.

    User submitted media

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Oxidizes bad

    Submitted 11 days ago

    By Paris

    From United States

    Verified Reviewer

    Reviewed at

    Too Faced US

    Comfortable formula, but Too Faced tends to oxidize really bad for me and this unfortunately did. Definitely test in store before purchasing to find your shade

    Was this review helpful to you?
    Maybe a Peach Perfect?! Same bottle style...

    Submitted 13 days ago

    By Mandy

    From Mn

    Bring back PEACH PERFECT foundation!!! Such a disappointment when they discontinued that and brought BTW Matte.... nothing compares to Peach Perfect Comfort Matte!!

    Was this review helpful to you?
    So sad

    Submitted 14 days ago

    By Tabby

    From Oregon, USA

    Very upset because the new formula is absolutely horrible. in the search for a new foundation after 3 years of use

    Was this review helpful to you?