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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 770Brown
- 255Blue
- 148Hazel
- 135Green
- 21Grey
Skin Tone
- 458Medium
- 457Light
- 198Fair
- 102Olive
- 76Deep
Skin Type
- 774Combination
- 169Normal
- 166Oily
- 158Dry
- 50Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1717 results
bring back the old formula
Verified Reviewer
Reviewed at
I used to love this foundation and it's hard to find good long lasting coverage that is matte, after they changed the formula and packaging it barely lasts 8hrs, transfers easily, and gets oily :(
Very good
Skin Tone Light
Skin Type Normal
Eye Color Blue
Verified Reviewer
Reviewed at
Too faced is one of my favorite brands. This soft matte foundation lasted all day long. It was creamy and easy to apply. A little goes a long way. Very pleased.
Oxidizes bad
Verified Reviewer
Reviewed at
Comfortable formula, but Too Faced tends to oxidize really bad for me and this unfortunately did. Definitely test in store before purchasing to find your shade
Maybe a Peach Perfect?! Same bottle style...
Bring back PEACH PERFECT foundation!!! Such a disappointment when they discontinued that and brought BTW Matte.... nothing compares to Peach Perfect Comfort Matte!!
So sad
Very upset because the new formula is absolutely horrible. in the search for a new foundation after 3 years of use