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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. The weightless, correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- The ultimate multi-use formula to conceal, contour, highlight & retouch
- Correcting & brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Key Ingredients
- Coconut water aids in delicately replenishing skin's moisture levels
- Alpine rose helps support skin's health & resilience
- Hyaluronic acid gives a smoother, more youthful appearance
Research Results
- Clinically tested to boost moisture instantly by 52%
- *Clinical testing on 12 women after using the product immediately
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
- To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
- To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
- To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Shortbread: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 93Everyday
- 83All Skin Types
- 62Going Out
- 26Sensitive Skin
- 23Travel
Describe Yourself
- 73Natural Style
- 41Classic Style
- 34Trendy Style
- 2Dry/combo skin
- 1Dry skin and puffy under eye
Eye Color
- 180Brown
- 60Blue
- 52Green
- 34Hazel
- 7Grey
Skin Tone
- 106Medium
- 103Light
- 72Fair
- 28Olive
- 15Deep
Skin Type
- 134Combination
- 64Normal
- 62Dry
- 48Oily
- 23Sensitive
Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1189 results
This one is a 'tried and true' for several years!
I like to try out different things, and concealers are a product I've tried hundreds of over the years. I just repurchased this concealer, probably my 15th time, because it's just that good and dependable. It's a medium to full coverage concealer- no creasing. It works for mature skin as well. When people don't like it, I think it's because they're using too much and putting it too high into their eye lines. Lower and less. This is great coverage, never cakey.
I would honestly use this as foundation
Honestly i would make sure to get a lighter shade than your normal concealer shade. It looks a little yellow on fair skin like myself but other than that its great!
Cloud Is Lovely
I was color matched at the Ulta in Morristown, TN last weekend, and it has been a full week of using this product! I highly recommend this product! It makes my foundation just look seamless!
Amazing product
Really great coverage and skin match
I don't like is product at all!
The concealer is way too dry. It makes your makeup look SUPER cakey, it creases your eyes aswell. I will say the coverage is good but it makes it look very cakey.