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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo is a bond-repairing, weightlessly hydrating, sulfate-free, color-safe shampoo for soft, healthy-looking hair infused with the iconic Cheirosa 62 fragrance.
Features
- A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance.
- Hair Type: Straight, Wavy, & Curly
- Hair Texture: Fine and Medium
- Sulfate Free
- Vegan
- Gluten Free
- Paraben Free
- Cruelty Free
Key Ingredients
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use
- Brazil Nut Oil: Nurtures, protects, and restores vital shine
- Buriti Fruit: Fights frizz and strengthens dry, brittle hair
Research Results
- Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- 76% of split ends mended*
- Helps protect hair from future damage*
- *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Brazilian Bum Bum Cream deluxe with $40 Sol de Janeiro purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo
I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...
Most Helpful Critical Review
Tried So Hard to Love It
This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...
4084 results
Best shampoo ever.
Reviewed at
This has become my new favorite shampoo. I love the smell and the way my hair feels and looks after styling. Highly recommend.
Smells great and that's it.
after using the shampoo and conditioner for a bit, it left my hair looking damaged and feeling awful. The only good thing is that it smells nice. I'll be going back to the joico products I was using before to repair what this has done.
Great product
Hair Type Wavy Hair
Love it. My hair feels great after use. Much less frizzy
Strengthening + Smoothing Shampoo
Reviewed at
This shampoo makes your hair feel so soft and refreshed. My hair looks healthier since using it
Great brand!
Reviewed at
Makes my hair silky smooth and smells amazing!
