Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Cake Theory is a formula that moisturizes, heals, shines, blurs, while reducing fine lines, hyperpigmentation, and fordyce spots. This oil has a non-sticky cushiony feel on the lips. Inspired by color filters and color theory, these oils even out lip tones by ''neutralizing'' light and dark spots.
Benefits
- A unique shade of yellow, derived from a 100% natural colorant, that neutralizes the appearance of purplish-brown lip liners, dark spots, freckles, and smoker's lips
- Shines with no stick
- Long-lasting
- Deeply moisturizes
- Repairs skin barrier
- Reduces fine lines and wrinkles
- Comfortable and moisturizing throughout the day
- Versatile - can be used solely or on top of a lipstick
- Smells sweet and refreshing
- Paraben-free
- Gluten-free
- Nut-free
- Soy-free
- GMO-free
Research Results
- Cake Theory is clinically proven to hydrate and strengthen the skin barrier with each wear, forms a dermo protective film against dryness on the lips, and protects, nourishes and moisturizes lips upon the first wear
- Instrumental test on 30 women ranging in age, race, and skin types
Key Ingredients
- AvenaPLex (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
- Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
- Achiote Oil: Derived from the Achiote plant, this added oil protects the skin from damage caused by free radicals
- Jojoba oil: Improves skin elasticity and prevents flakiness
- Ceramides: Found in our AvenaPlex and Jojoba oil to help the skin retain moisture by creating a barrier that prevents water loss
- Twist off the cap and remove the applicator from the tube.
- Take the wand and swipe across your top and bottom lip.
- Apply as many or little layers as you need.
- Allow oil to absorb into the lips on its own.
- Can be used multiple times, throughout the day, everyday.
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky sh...
Most Helpful Critical Review
I wanted to love this...
This review is for the Browning shade. The bottle leaks, it is so messy after you have it for a minute. I literally have it on my desk standing straight up, still leaking. This looks amazing in the bottle but WHERE IS THE PIGMENT!
96 results
Yuuur
Best lip oil i have and i was a devout ami cole lip oil gurr. Smells reallt good and thick but not sticky, if you want a thin lip oil this isnt for you. Both shades look amazing on brown skin!!
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky shade and also minimizes an annoying condition I have on the corners of my mouth (which is such a bonus!). Bowning brings out my lips, enhancing their mauve deep tones. That's just on me! The oil feels like a blend between oil and gloss to me, not sticky but thicker than other oils. Very comfortable going on, and so far easy to put over other things if I want. Although, I often wear this alone and feel very "put together". Last a long time, but not through eat of course, as it's an oil. NOW, the only reason it doesn't get 5 starts is like others have stated--packaging leaks. It didn't first, and I make sure to close the square cap tightly, but both colors leak and leave a rather sticky residue. So, I can't take this with me anywhere, which is a bummer! Such a fabulous product, please fix the leakage issue!
Beautiful, but bottle leaks
Very nice lipgloss, beautiful color too. However, I can't take it with me to reapply as the bottle leaks if it's not sitting upright
Love this product! Only improvement would be with packaging
This formula makes my lips feel very soft and hydrated. The color is also stunning. Only issue for me is the package leaks :(
Great product!
This was by far one of the best lip oils ive ever tried. Its light, gives an amazing shine, and looks stunning in photos.
