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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Cake Theory is a formula that moisturizes, heals, shines, blurs, while reducing fine lines, hyperpigmentation, and fordyce spots. This oil has a non-sticky cushiony feel on the lips. Inspired by color filters and color theory, these oils even out lip tones by ''neutralizing'' light and dark spots.
Benefits
- A unique shade of purplish brown, that equalizes two-toned lips, fordyce, and pink spots on lips
- Shines with no stick
- Long-lasting
- Deeply moisturizes
- Repairs skin barrier
- Reduces fine lines and wrinkles
- Comfortable and moisturizing throughout the day
- Versatile - can be used solely or on top of a lipstick
- Smells sweet and refreshing
- Paraben-free
- Gluten-free
- Nut-free
- Soy-free
- GMO-free
Research Results
- Cake Theory is clinically proven to hydrate and strengthen the skin barrier with each wear, forms a dermo protective film against dryness on the lips, and protects, nourishes and moisturizes lips upon the first wear
- Instrumental test on 30 women ranging in age, race, and skin types
Key Ingredients
- AvenaPLex (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
- Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
- Achiote Oil: Derived from the Achiote plant, this added oil protects the skin from damage caused by free radicals
- Jojoba oil: Improves skin elasticity and prevents flakiness
- Ceramides: Found in our AvenaPlex and Jojoba oil to help the skin retain moisture by creating a barrier that prevents water loss
- Twist off the cap and remove the applicator from the tube.
- Take the wand and swipe across your top and bottom lip.
- Apply as many or little layers as you need.
- Allow oil to absorb into the lips on its own.
- Can be used multiple times, throughout the day, everyday.
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Caproic Acid, Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky sh...
Most Helpful Critical Review
I wanted to love this...
This review is for the Browning shade. The bottle leaks, it is so messy after you have it for a minute. I literally have it on my desk standing straight up, still leaking. This looks amazing in the bottle but WHERE IS THE PIGMENT!
95 results
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky shade and also minimizes an annoying condition I have on the corners of my mouth (which is such a bonus!). Bowning brings out my lips, enhancing their mauve deep tones. That's just on me! The oil feels like a blend between oil and gloss to me, not sticky but thicker than other oils. Very comfortable going on, and so far easy to put over other things if I want. Although, I often wear this alone and feel very "put together". Last a long time, but not through eat of course, as it's an oil. NOW, the only reason it doesn't get 5 starts is like others have stated--packaging leaks. It didn't first, and I make sure to close the square cap tightly, but both colors leak and leave a rather sticky residue. So, I can't take this with me anywhere, which is a bummer! Such a fabulous product, please fix the leakage issue!
Beautiful, but bottle leaks
Very nice lipgloss, beautiful color too. However, I can't take it with me to reapply as the bottle leaks if it's not sitting upright
Love this product! Only improvement would be with packaging
This formula makes my lips feel very soft and hydrated. The color is also stunning. Only issue for me is the package leaks :(
Great product!
This was by far one of the best lip oils ive ever tried. Its light, gives an amazing shine, and looks stunning in photos.
Gold in Leaky packaging
This gives you the most hydrated shiny glossy lips ever. I put it on the evening and I can still feel it on the lips in the morning. It is kinda thick but its not sticky so I don't mind it. It keeps the lips hydrated. I took one star off because the packaging sucks. It just leaks everywhere.
