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Nexxus Color Assure Shampoo #1
Nexxus Color Assure Shampoo #1

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Nexxus Color Assure Shampoo

Item 2049096

$17.99
Size:13.5 oz

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Usually ships out in 1-2 days

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Summary

Nexxus Sulfate-Free Shampoo with ProteinFusion. Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients.

Details

Benefits

  • VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy.
  • LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair.
  • REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process.
  • COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life.
  • SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look.
  • COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.

How To Use

Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing thoroughly. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner-leave a few minutes and rinse.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Hydrolyzed Elastin, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Caulerpa Lentilliferaextract, Cocos Nucifera (Coconut) Oil, Polyquaternium-10, Fragrance (Parfum), Peg-6 Caprylic/Capric Glycerides, Gluconolactone, Glycerin, Dmdm Hydantoin, Sodium Sulfate, Trehalose, Citric Acid, Disodium Edta, Peg-150 Pentaerythrityl Tetrastearate, Sodium Benzoate, Cocamide Mea, Ppg-2 Hydroxyethyl Cocamide, Ppg-9, Methylchloroisothiazolinone, Methylisothiazolinone

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Image of Nexxus shampoo bottle with pump against magenta background with the headline: Nexxus Salon Crafted Protein Blends Color Assure Sulfate-Free Shampoo.
Headline against pink background that reads: Keep Color-Treated Hair Vibrant for up to 40 Washes (according to Nexxus techical study on May 31, 2020) , and below is a split before and after image of a woman with long auburn hair that appears lifeless and flat on the left side and bright, shiny and healthy on the right.

Treat your colored hair from root to tip with Nexxus Color Assure™ Shampoo. Uniquely formulated to help protect your color's vividness.

Image of dropper placing proteins in petri dish with other proteins surrounding it against light pink background.

The Science

Coloring hair damages your natural proteins and makes hair look less vibrant. Our Color Assure™ collection is designed to replenish your hair with the nutrients and protein building blocks it loses during the coloring process.

Image of glass petri dish filled with quinoa beans on deep pink surface.

The Ingredients

Using advanced protein science, Nexxus scientists identified the amino acids lost most during the hair coloring process. With this, our Color Assure™ ProteinFusion™ blend is formulated with Elastin Protein and Quinoa to keep colored hair vibrant.

Image of same woman with auburn hair dressed in black and raising her left hand to touch her healthy, vibrant hair.

The Results

Nexxus delivers salo-quality results with Color Assure™, giving color-treated hair long-lasting vibrancy and protection.

Product Comparison

This Product

This Product

This Product

2
1
3
Nexxus Color Assure™ Conditioner, 33.8 oz
Nexxus Color Assure™ Deep Moisture Masque, 1.5 oz
Nexxus Blonde Assure ™ Color Toning Purple Shampoo, 8.5 oz

Main Benefit

Salon-crafted color conditioner protects essential proteins within the hair fiber while enhancing color vibrancy.

Deep moisture mask for color-treated hair seals in weightless moisture, relieving signs of dryness after coloring.

Purple shampoo enriches and tones blonde, bleached, or brassy hair.

Image headline reads: Science-Backed Haircare.

Q&A

Showing 1 out of 1 Questions
Q
How long is this on sale for?
Asked by Nexxus shampoo and conditioner
Official Answer By Nexxus - Brand Engage
Hello! We recommend reaching out to Ulta Customer Service Team directly for assistance.Was this answer helpful to you

Review Snapshot

by PowerReviews

4097 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
186Great Smell
144Gentle
130Improves Hair Health
121Adds Shine
113Cleans Thoroughly
Cons
60Greasy
48Doesn't Work
37Doesn't Lather Well
14Dries Hair Out
11Harsh
Best Uses
136Daily Use
74Fine Hair
54Thick Hair
45Curly Hair
36Dry Hair
Describe Yourself
129Beauty Conscious
67Product Junkie
62Survivalist / Minimalist
8Minimalist
2Professional Stylist
Hair Type
135Wavy Hair
128Straight Hair
29Very Curly Hair
Most Helpful Positive Review
Great for color treated hair!

I have semi-permanent colors in my hair almost always (pink, blue, purple, green...). I use this and the shampoo counterpart to keep my hair color as vibrant as possible for as long as possible. I only wash my hair twice a week and use conditioner only all the other days. This has worked well for me...

Versus
Most Helpful Critical Review
New formulation is TERRIBLE!

HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new ...

4097 results

Great product, terrible packaging

Submitted 2 months ago

By Brandi

From Saint Louis, MO

Hair Type Wavy Hair

I love this conditioner but I hate the faulty pump! First I had to go on YouTube to find out how to get the pump to come up! I found other people had the same issue! Secondly when I finally got the pump up, I couldn't get the product to come out!

Bottom Line No, I would not recommend to a friend

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Do Not Buy!

Submitted 4 months ago

By Liv

From San Francisco, CA

I am blessed with good hair genes, but this product made my hair greasy and dry. It became thinner with a few months of use and it never felt clean. I just washed it with Biolage Color Last and It's a 10 spray and it feels like my old hair! I chalked the dryness/greasiness up to hard water, but it was THIS shampoo. I never write reviews but I had to warn people.

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My All Time Favorite - A Red Head

Submitted 4 months ago

By hm1124

From Phoenix, AZ

I've been dying my hair red for almost ten years. I've done inexpensive, expensive, you name it when it comes to hair care. This shampoo and conditioner is the absolute best I've tried. Love that it still gives me a great clean with being sulfate free. The fragrance is BEAUTIFUL. I buy the jumbo sizes, love the pump. I noticed my hair does fade less with this shampoo. My hair feels clean and soft when I get out of the shower. I'll happily be repurchasing this for as long as I can. Absolutely love this.

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My New Top Pick

Submitted 10 months ago

By hm1124

From Phoenix, AZ

I've had colored hair/red hair for the last 9 years. I've used drugstore hair care, I've used high end. This shampoo and conditioner is my favorite, without hesitation. I will say this, I do wish they were more affordable. I have a lot of hair, and it has always been the kind of hair (long before hair dye was introduced) that just soaks up product. So I go through it quicker than the average person and therefore I have to repurchase it more frequently. So this being not the highest I've tried but a higher price tag is definitely something I wish was different. But for now I will absolutely try to catch a sale when I can because this stuff is awesome. It cleanses the hair without stripping it too much. I buy the bulk size and I'm really glad there's a pump to make it even easier to use in the shower. It lathers a lot, but again doesn't over strip the hair. And I'm not sure what's in this fragrance but it's absolutely fantastic. It's feminine, but sweet. It's something you have to experience, the fragrance on this is out of this world good. Last but certainly not least I do find it helps me get longevity out of my semi permanent color, but still gives me a great clean. If that price was lower I'd be such a happy gal right now, but for now I'll put up with the cost because it's definitely worth the results I get. Highly recommend.

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great product

Submitted 11 months ago

By blondie13

From undisclosed

Verified Buyer

Reviewed at

Nexxus - BV

it works great on color treated hair. Keeps the hair color longer.

Bottom Line Yes, I would recommend to a friend

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