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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
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Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 18 Questions
- Q
Is it normal that the color activator bottle doesn't have a protective seal? Please let me know if it should since mine doesn't have a one.
- Asked by Ms. Kita
- Official Answer By Madison Reed - SyndicationHello! Yes it is normal, the activator does not have a seal.Was this answer helpful to you
- Q
Can you also use this on your eyebrows to accomplish the same tone?
- Asked by Stell
- Official Answer By Madison Reed - SyndicationHello! We do not recommend using this product on the eyebrows. We recommend our Great Cover Up for eyebrows.Was this answer helpful to you
- Q
Is this product good to use on beards?
- Asked by Quinn
- Official Answer By Madison Reed - SyndicationThank you for reaching out to us today. We do not recommend the ColorWonder be used on beards. We would recommend our MR. Hair Color for Men. This can be used on facial hair.Was this answer helpful to you
- Q
Will this Demi color dye stain my grays giving a golden highlights ?
- Asked by Lissa
- Official Answer By Madison Reed - SyndicationHello! The ColorWonder may lightly tint the grays, the exact tone would depend on the shade used.Was this answer helpful to you
- Q
I used this and it made my hair too dark, I don't like it at all. How do I remove it without taking all of my natural hair color.
- Asked by Dp
- Official Answer By Madison Reed - SyndicationHi, we are so sorry to hear the results were darker than expected. ColorWonder is a temporary demi-permanent hair color and will fade and lighten with shampoo. To speed up this process we suggest using an over-the-counter clarifying shampoo. Clarifying shampoos are designed to help remove product or environmental build-up from the scalp and hair and as a result, takes out color molecules pretty quickly as well - helpful when trying to lighten up the color!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 8Straight Hair
- 8Wavy Hair
- 3Very Curly Hair
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Awful
I dont ususlly write reviews, but this was nad enough that I felt people should know. The first issue I had was that it smells terrible. Hair dye isnt known for smelling good, but this was worse than usual. Some one actually asked me to leave the room. If youve ever been in a HArbor Freight discount...
129 results
THE NEVER ENDING STENCH
The smelliest smell to have ever smelled. I have been dying my hair for over a decade and I've done it all D.I.Y and lots of salons. I bought this to freshen up/brighten my red. The smell was awful and what's worse, I can't get it out of my head! I washed it 3 times in the shower shampoo and conditioner and I can't get this smell out it's terrible. Not to mention I have never had my hair feel this dry after any sort of box dye demi or permanent. Not sure if it's just the 6R but it is just terrible. I think I'll be smelling it in my dreams tonight.
Now This Stuff I Love!
Reviewed at

I really like this product. I have been experimenting a bit to try and achieve more silver and ash brown tones and this product is very easy to use and forgiving. I'm using it after I lowlight with some permanent, light ash brown color.
Doesn't cover grays
I bought this hoping to start coloring my own hair again because i hate getting my hair done. My grays start to grow in every 4 weeks. I tried this color left it on for longer than the 20 mins and it died all of the rest of my hair except the roots that are gray.
Doesn't cover grays
I bought this hoping to start coloring my own hair again because i hate getting my hair done. My grays start to grow in every 4 weeks. I tried this color left it on for longer than the 20 mins and it died all of the rest of my hair except the roots that are gray.
Love the change!!
Submitted as part of a free sample program
Reviewed at

This was awesome. I am a natural red head and was looking for a fun, darker but colorful option to go with. Its super hard for color to show usually in my hair but this is such a cute purple touch. It was super quick and I have smelt way worse dyes. This smells more natural and less chemical than others.
