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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Give Back
IT Cosmetics Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available in 3 sheer, universally flattering shades, it delivers instant and 8HR hydration- clinically shown to make your lips look smoother and softer.
Features
- High-shine lip gloss hugs the lips with hydration
- Provides sheer pigment with a luscious texture that doesn't feel sticky or tacky
Benefits
- Formulated with a clinically tested 90% hydration base that includes hyaluronic acid, tri-peptide, ceramide and vitamin E
- Glides on smoothly, doesn't feather
- Free of parabens and mineral oil
Research Results
- 95% said lips feel instantly conditioned*
- *In a consumer study
• Swipe and go! Lip-hugging petal applicator delivers beautiful results in just one swipe.
• Wear alone or over any other lip product for a high-shine finish.
C18-36 Acid Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Pentaerythrityl Tetraisostearate, Polybutene, Tridecyl Trimellitate, Diisostearyl Malate, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Calcium Sodium Borosilicate, Phenoxyethanol, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum / Fragrance, Ethylhexylglycerin, Sorbic Acid, Tocopheryl Acetate, Sodium Saccharin, Silica, Ceramide Np, Trihydroxystearin, Tin Oxide, Linalool, Benzyl Benzoate, Tribehenin, Aluminum Hydroxide, Sodium Hyaluronate, Sorbitan Isostearate, Tocopherol, Lactic Acid, Glucomannan, Palmitoyl Tripeptide-1
[+/- May Contain / Peut Contenir CI 77491, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 45380 / Red 22 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 7, CI 42090 / Blue 1 Lake]
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Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Just Right Lip Gloss
Not too gooey, not so thin is rubs off, just right by its self or over colored lip shades
Most Helpful Critical Review
Just Okay
I received this product in color "Self-Determined" free to sample in exchange for my honest review. I was very excited to try it! The product comes with a tear-shaped/doe-foot applicator which makes it easy to apply the glossy product, as long as you don't load up the applicator too much. I would sa...
279 results
Love. Super versatile. Not sticky.
love this. it's my favorite daily lip gloss. feels great on the lips, brings out great color and isn't sticky. also, no burn but good results.
Lasts a long time
I have tried MANY lip glosses and this is by far the best one I've tried. It does NOT dry out my lips and keeps my lips glossy for hours. I am so glad I tried it & will be a customer for life as long as they don't change the formula.
LOVED
Never tried lip products from IT Cosmetics before but i LOVED the way it applied and looked. Would recommend!
Impressed
Decided to try this when it was on sale. I got the shade self-worth, which is the most similar to my natural lip color. It goes on so moisturizing and while it doesn't taste super great it reminds me of smackers cherry Chapstick. Unexpected!
Forget Chapstick!
This is very nicely moisturizing, has a great application wand, and a subtle color. I will definitely buy this again!
