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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
With the innovative power of Defy Damage, Joico In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel.
Benefits
- Hair is up to 20X more resistant to breakage*
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
- PETA-approved, global animal test-free
Formulated Without
- Silicones
Disclaimers
- *Against combing breakage on damaged hair vs. untreated
Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns into a creamy texture. Leave in for 7 seconds. Rinse.
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/Capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.
Free gift with purchase
Free gift with purchase
Free Defy Damage Shield with $40 Joico purchase (valid thru 4/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Silky smooth
I was introduced to the line from my hairdresser. The tantalizing smell had me asking what she was using? Joico she replied, all hairdressers use it!! I went home with the defy shampoo and conditioner(dark purple/maroon bottles). I used it it sparingly because it smelled good and made my hair so so...
Most Helpful Critical Review
Positive outcome but still undecided
I got this as a free gift with brand purchase but it was something i was looking into on my own. I have thick, coarse/fine combo wavy long hair. My first try of this was after some heat damage. I used as directed and found it difficult to get rinsed completely. I wound up shampooing and conditioni...
14 results
Just used first time already love
I can't wait for my hair to dry so I can see these results
Silky smooth
I was introduced to the line from my hairdresser. The tantalizing smell had me asking what she was using? Joico she replied, all hairdressers use it!! I went home with the defy shampoo and conditioner(dark purple/maroon bottles). I used it it sparingly because it smelled good and made my hair so soft and smooth. Once I ran out, I saw there was a large set of shampoo/conditioner at Ulta. I decided to purchase the set and the Bond. It is a FANTASTIC combo! I used the Shampoo first, then the Bond and finished up with a light smear of conditioner. The Bond makes your hair feel smooth and tangle free. It only takes the 7 seconds they claim. It is very watery so put directly on your hair or cup your hand and rub into your hair. My hair it highlighted, shoulder length and fine. My brush went through my hair like it hasn't in 15 years! It doesn't smell like the sham/cond that is why I followed up with the conditioner for end with the YUMMY smell!
Very good product
I havw bleached fine hair im very prone to breakage & split ends & this restores everytime i use it within just 7 seconds of using it instead of having to leave a treatment on for 20minutes to an hour. Love it!!!
Noticeable Difference
I thought I would give this product a shot since I like the other products in this line, and wow. This is the only product I have noticed an immediate difference with after the first use. My hair felt so much smoother and looked so much healthier. I am definitely repurchasing.
Would buy again
This product makes my hair feel very silky. However, it is very watery and takes a few tries to get the hang of so you dont lose a lot of the product down the drain. I do still uae a hydrsting conditioner or mask after
