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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Exceptional Skin Care with Color!
[I received this product in exchange for my honest review] I've been using IT Cosmetics for several years now and have always been impressed with how skin care is integrated into their make up making it very healthy for skin. I never imagined that IT Cosmetics would make another product that sets ...
Most Helpful Critical Review
Great for on the go touch ups
[I received this product in exchange for my honest review] My Honest Review of the Do It All Radiant Concealer (Light Medium Warm 225): This concealer stick is a great option for quick, on-the-go touch-ups. While it's not full coverage or super long-lasting, it does a solid job at brightening under-...
149 results
Love the applicator!
[I received this product in exchange for my honest review] This tube is a great size and should last me a while! It was really easy to use with the applicator. It provided good coverage which is important because I have really dark under eye circles. It was smooth and creamy. Overall I really like it!
Do it all !
[I received this product in exchange for my honest review] Do it all radiant concealer plus multivitamin serum is smooth creamy and easy to blend it has a lasting full coverage effect and light floral scent the deep cool 620 shade wasn't my personal shade but did work well for dark spots once blended in with regular foundation
The MVP Concealer You Didn't Know You Needed!
I received this item for free in exchange for my honest review. All opinions are completely my own. Okay, I'm seriously impressed with the Do it All Correcteur de Teint Et Radiance in Light Medium Cool 220. It's a medium coverage concealer that really does it all—covers blemishes, brightens, and even smooths out fine lines. No joke, this one is a game-changer. The formula is super hydrating, so it doesn't dry me out or settle into lines. Plus, it has this gorgeous radiant finish that gives you that fresh, awake look without feeling heavy. What I love most? It's packed with skincare goodness like Niacinamide, vitamins B5 & E, and Hyaluronic Acid. Basically, it helps with hydration, plumps up my skin, and gives it a nice, healthy glow—while doing all the color-correcting magic. I've been using it for spot concealing and color correcting, and it works wonders on my under-eye area and any redness I have. If you're looking for a concealer that not only hides but actually helps your skin, this is definitely the MVP you didn't know you needed.
Love the formula!
[I received this product in exchange for my honest review] I like that this concealer is smooth and blends easily. A little goes a long way at it gives you a glowy feel without being cakey. I like that there's a decent color range when it comes to finding the right match. I took away one star for the applicator. I felt like a lot of product was wasted in the fuzzy applicator and that it was hard to use to apply (especially under the eye. I like the concealer though, so I will apply it onto a brush to use.
Definitely purchase again!
Anti-aging serum and concealer are fantastic. They are extremely portable either great packaging. Both products blend into skin very well. Would definitely recommend and would purchase again. These two products are a must have as they have skin shades to March.
