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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Especially for those of us who have lines!
[I received this product in exchange for my honest review] I think this is a lesser known product/brand and I wanted to sing it's praises. For a long time I was in love with Benefit Boi-ing concealer for my undereye circles. While it covered well, it started getting very cakey on me and as I am get...
Most Helpful Critical Review
Wrong shade but feels nice
I received this concealer from It Cosmetics as a gift in exchange for my honest review. I received the wrong shade, so unfortunately I can't comment too much about it. I will say this is easy to dispense and has a soft sponge applicator tip. I applied some to my left hand and noticed it looked a lit...
582 results
Product exactly how described!
This concealer is a medium to buildable coverage. It has a radiant finish and looks nice under the eyes. I wouldn't recommended this product if you are looking for a full coverage glam, but is perfect for an everyday light weight and natural routine. The soft poof applicator is easy for a fast and easy application. This formula could always be used as a bronzer if you have the right shade and the poof makes for a precise and easy application on the cheeks.
Obsessed!
This is the creamiest concealer I've ever tried. I have dry skin and so many concealers end up feeling dry and patchy. It stays wet for a little longer than usual, but dries down to a really nice consistency, that still looks dewey and makes your skin look soft and supple. This is very buildable. The clickable pump takes awhile to pump out product, but I love the soft slanted applicator that goes right on skin. The only negative I have is that the light neutral is much darker than most other brands in the same shade. I believe it oxidizes and that's why. I will have to repurchase this in a lighter color for brightening, but I can use this one as a foundational cover. This is branded for 40+, but I don't really understand why, as it should be for anyone with dry skin who loves a creamy Dewey look with great coverage.
Concealer
[I received this product in exchange for my honest review] This concealer is unscented and has great coverage. Unfortunately I picked the wrong color, but the product is very blendable and does a great job covering imperfections.
Easy apply
[I received this product in exchange for my honest review] I love that this do it all radiant concealer by IT Cosmetics is a 4 in 1 serum. Who doesn't love being able to use 1 product to take care of several things? The packaging makes it very easy to apply. I also love how it has ingredients that says is hydrating, especially as seasons change
IT does IT all
[I received this product in exchange for my honest review] This concealer really DO IT ALL. It blends really smooth on my skin. It smells good which is a plus. The concealer does not look cakey. The shade blends on my face. It matches my skin color while it conceals. Packaging is neat and boxed properly. I totally recommend this product. It is also affordable especially for the quality of the product.
