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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Especially for those of us who have lines!
[I received this product in exchange for my honest review] I think this is a lesser known product/brand and I wanted to sing it's praises. For a long time I was in love with Benefit Boi-ing concealer for my undereye circles. While it covered well, it started getting very cakey on me and as I am get...
Most Helpful Critical Review
Wrong shade but feels nice
I received this concealer from It Cosmetics as a gift in exchange for my honest review. I received the wrong shade, so unfortunately I can't comment too much about it. I will say this is easy to dispense and has a soft sponge applicator tip. I applied some to my left hand and noticed it looked a lit...
491 results
Good formula, bad packaging
[I received this product in exchange for my honest review] This concealer has a really nice formula but unfortunate packaging. The formula does a good job of covering the dark circles under my eyes. However, I am not a fan of using the turner to despense the product because it is hard to control how much comes out. I would be more apt to reach for this if it has a wand or a pump.
Nice consistency
[I received this product in exchange for my honest review] I was excited to try this product however the color I received was too dark to use as a concealer. I tried using it as a bronzer/contour but it was too light for that. The consistency isn't too thick or thin and blends easily but I unfortunately can't speak for the coverage.
Love
[I received this product in exchange for my honest review] This is my new favorite. It's so creamy and easily blends out. The packaging is so easy to use. No scent which i love. And the coverage is build able!
Great coverage
[I received this product in exchange for my honest review] IT cosmetics products are so good, the corrector blends beautifully and feels like and creamy on my skin, the color match is very good. And gives great full coverage for my dark spots and darker area underneath my eyes
Great coverage
IT cosmetics products are so good, the corrector blends beautifully and feels like and creamy on my skin, the color match is very good. And gives great full coverage for my dark spots and darker area underneath my eyes
