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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Benefits
- Delivers 2x the volume with every wash**
- Keeps hair cleaner and healthier for longer*
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
- Color safe, Keratin safe, and safe for chemically treated hair
Key Ingredients
- Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free PhD Shampoo + Conditioner with $36 Living Proof purchase (valid thru 4/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 70Straight Hair
- 54Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Perfect for washing and air drying!
I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...
Most Helpful Critical Review
Shampoo
Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...
141 results
Clutch
Hair Type Straight Hair
This is hands down my favorite shampoo and conditioner. I have straight, rather flat hair, and the Living Proof full line is one of the only thing that works to give me body. Every once in awhile, I try something new just to see, but I always come back to this. It's the best.
love
Hair Type Straight Hair
I love all living proof products, so it's no surprise this is so amazing. I love this shampoo so much, it's thick and lathers into your hair so luxurious. It feels moisturizing as you lather it into your hair. I'm not sure what the smell is, but I really like it. I do wish the bottle was a little bigger, but I love the cute convenient size! complimentary from livingproof
Loving it so far!
I've been using both the shampoo and conditioner for a few weeks now, and it may be my new go to! Tomorrow is wash day, and my fine hair is still holding volume from my blow out, when typically is flat. The shampoo lathers well but isn't drying. The scent is crisp, fresh, and professional but I don't find it overpowering.
Gives great volume!
I normally have very flat, fine hair and this shampoo absolutely makes a difference in terms of giving my hair volume! I will absolutely keep using this in my hair routine and it is a huge plus that it smells amazing!
Love this shampoo!
Hair Type Wavy Hair
I recently started using the full shampoo, and I am absolutely loving it! From the very first wash, I noticed a difference—my hair feels so much softer, shinier, and full of bounce. It lathers beautifully, has a pleasant scent that isn't overpowering, and rinses out easily without leaving any residue. What I appreciate most is how lightweight my hair feels after using it. Some shampoos leave my hair feeling heavy or greasy by the end of the day, but this one keeps it fresh and voluminous. If you're looking for a shampoo that delivers shine, softness, and movement, I highly recommend giving this one a try!
