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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.
Benefits
- KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types
- Undetectable feel with unforgettable coverage for undereyes and beyond
- Get all of the pigment, without the weight
- Good Apple Concealer blends out easily for a natural, skin-like finish
- Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
- Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
- Fully recyclable box and tube
- 100% vegan
Key Ingredients
- Antioxidant-rich apple extract helps nourish the delicate eye area
- Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
Features
- In a consumer study on 33 volunteers:
- 97% of users agree this product delivers buildable and comfortable full coverage
- 97% of users agree this product has a natural, skin-like finish
- 97% of users agree this product is not cakey and feels amazing on the skin
FIND YOUR SHADE
Choose your shade based on the coverage you want:
HIDE BLEMISHES: Use the shade that's closest to your skin tone.
WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.
CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.
CONCEAL
- Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
- Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.
PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.
HIGHLIGHT
- Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.
Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Alumina, Tocopheryl Acetate, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I would buy again
I've seen other reviews where this concealer dries out the under eye area. I have dry skin, and live in a dry state. Before applying I put on eye cream, and then facial moisturizer. I do not have this problem with the concealer setting into fine lines, and it does not appear drying for my skin. Once...
Most Helpful Critical Review
Have a few issues
I have a birthmark under my eye as well as some dark discoloration around my mouth which is why I gravitate toward products that claim to be full coverage. Typically, even other full coverage products I try need more than one layer in order to completely cover my birthmark. With that being said, I w...
136 results
Did not like. Had to return.
Product was really thick & pasty. Color was way off. Had to return.
unexpected find
this was going out of stock and leaving the store. so i took a chance on this brand, and i'm glad i did. not heavy, blends easy, medium to full coverage. buildable, and perfect color match
My new holy grail
I have the most troublesome under eye area. Ive tried hundreds of concealers to combat my mauvey dark circles and puffy eye ridges. My most recent purchases were Natasha D and Haus labs. They were good but not good enough. I came across this one on sale and took a chance. I love it. It blends and covers so well. I think it even helps with my "puffs". I haven't seen my eye area look so good in a very long time. I hope this concealer sticks around. I like to blend it with my fingers and use two layers. I set with Huda peach pie. Obsessed.
I would for sure buy this again it's my favorite concealer
LOVEE my favorite. i've tried so many other full coverage concealers and they just don't compare to this one. the coverage is so good and so is the formula. people r saying it's very drying, i have dry skin and i dont have that problem i put an eye cream before i apply the concealer.
Wanted to love
I think this concealer is great for people with No texture..I've been trying it out for a week now (I have red and acne prone skin) And with multiple primers it just looks patchy and weird.