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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
This easy-to-use, lightweight pressed powder is a must-have for brow beginners AND pros. Effortlessly fill in sparse areas for natural-looking, blended brows. The silky-soft powder adheres to skin & hair and gives brows texture and dimension. It's buildable & blendable, and color stays true.
Benefits
- Great for brow newbies AND pros
- Easy-to-use powder for a blended brow look
- Fill in brows & sparse areas
- 12-hour* longwear
- Waterproof, sweatproof & humidity-proof
- Smudge-proof
- Fade-proof
- *Instrumental test on 26 participants
Features
- 96% said it was easy to apply**
- 96% said brows look natural**
- 94% said it was easy to blend**
- **Self-evaluation by 114 participants after 1 week
Key Ingredients
- Castor Seed Oil helps brows feel nourished, conditioned & soft
- Kaolin helps give brows a natural-matte finish
Goof Proof those brows! Outline brows with an angled brow brush to shape & define. Use light strokes to fill in sparse brow areas. Layer to build color. Blend with spoolie.
Beauty Tip: Pairs best with Benefit's Dual-Ended Angled Eyebrow Brush (sold separately).
Shade 3: Mica, Synthetic Fluorphlogopite, Dimethicone, Trimethylsiloxysilicate, Microcrystalline Cellulose, Kaolin, Magnesium Stearate, Triethoxycaprylylsilane, Magnesium Myristate, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil. May Contain: CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 19140 (Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77742 (Manganese Violet). N° 17611.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Pretty standard, will get the job done! :)
These products were gifted by Benefit Cosmetics. Having taken the time to fully test both the brow powder and the dual ended brow brush I have a few thoughts. I'll start with the powder. Overall, I felt that the formula was pretty standard. It's pigmented, long lasting, somewhat easy to put on with ...
Most Helpful Critical Review
Be careful
I thought the product itself was fine, not my favorite. It is definitely not smudge proof I will say that. My main issue is the color. I have black hair and I always go for a neutral deep brown brow products, so naturally I got shade 4.5. In more deem lighting it does match really well, but in brigh...
416 results
Great product
I bought this because I've been using a brown eye shadow on my brows (I know not a great idea but a girls gotta do what she can). I use this on top of the Goof Proof to help set and to keep the brows looking softer and not painted on (sadly my brows have never recovered from the pencil thin brow era). I definitely recommend this as part of the brow routine.
Benefit Eyebrow Filling Powder
I really like this brow powder. So hard to find brow powders in nice shades and that it goes on smoothly and not too fake looking. Stays on all day, too. Every time I find a brow powder I like; it gets discontinued. I don't like pomade brow or eyebrow pencils.
Yes love it
Love it but I think I would prefer one shade darker
Bring back the FOOL PROOF!!
Please bring back the full proof much better and it lasted a good year
Bring back the FOOL PROOF!!
Please bring back the full proof much better and it lasted a good year