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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 40 Questions
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 5Straight Hair
- 5Wavy Hair
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
10839 results
Root touch up - does not last
Reviewed at
Disappointed. Had to use everyday as it does not last . It says between washes , but had to use next day and even 2x a day.
I would definitely buy this again
Hair Type Straight Hair
This is perfect in between colors. It covers the grey at the temples and stays on until you shampoo. And it works great for eye brows too.
LOVE IT!
Reviewed at
I'm a long-time user of this. I touch up just the grey spots and it creates a longer time between having to dye my hair 100% all over my head. And, it doesn't smear.
LOVE IT BUT IT BREAKS REALLY EASILY
Reviewed at
I think this just needs to be pressed harder. I love it as a brow powder and it's done well to fill in sparse areas with hair loss after a pregnancy.
Worked well for me.
Reviewed at
not shre why the neg reviews but this is the only root civer up ill use. im 49 and already webt thru surgical menopause. my hair is a lot thinner. Like another reviewer, i found it to work better when my hair was still damp. i have some gray, not whole root line so im not sure how works on a head of all gray hair. i only color every 6 or so weeks. I dont wash my hair daily. this lasts! i personally like that i can use on my scalp. esp the baby hair whispy ones around my face. And when i pull ny hair back or do a half up / half down. i like to fill in the thin spots. it has lasted me forever too! and i do like filling in my eyebrows sometimes with it. The spray on can stuff is garbage.
