0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara #1
FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara #1

Tab through the images or use the previous or next buttons to navigate each product image

FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara

Exclusive|New|Item 2639876

  • 158 people have viewed this in the last 24 hours

$20.00
    • CUZ I'M BLACK Hella Thicc Volumizing Mascara
    • LET'S BE BLUNT Hella Thicc Volumizing Mascara
    Size:0.33 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

    Earn points on this purchase.

    Summary

    Conscious Beauty at Ulta Beauty™

    • Cruelty Free

    Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.

    Details

    Benefits

    • Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads
    • Ultra-black, longwear formula
    • The extreme volume creates an unreal dramatic lash effect
    • Sweat-, humidity-, & transfer-resistant
    • Tapered brush & full-bodied formula to coat, curl & lift lashes
    • Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser
    • Fenty Beauty is 100% cruelty free

    How To Use

    HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application

    • Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes

    • This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip

    • It's buildable, so layer as much as you need to reach your desired effect

    PRO TIPS:

    • Apply one eye at a time to allow mascara to dry between layers for best application

    • Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.

    Ingredients

    Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Aminomethyl Propanol, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Polyester-4, Ethylhexylglycerin, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77491, CI 77492, CI 77499).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    We think you'll like

    12 items

    Similar items for you

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    1260 ReviewsWrite a Review
    85%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Buy it NOW, Run

    As an expert, I am excited to share my positive review of the Fenty Beauty Hella Thicc Volumizing Mascara in the shade "Cuz I'm Black". This mascara is an exceptional product that delivers amazing results, making it a must-have for any makeup lover. One of the standout features of this mascara is t...

    Versus
    Most Helpful Critical Review
    I would not buy this product again

    The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...

    820 results

    there's fallout ????

    Submitted 6 days ago

    By zhiro

    From Atlanta, GA

    ive never experienced this with mascara before so it kinda throws me enough to type a review but it falls out. its embarrassing because it falls in my under eye area and makes it appear as my concealer, color corrector and setting powder did nothing. at first i thought the wand was unfitting for lower lashes but it legit just can't cling onto them. the product works too - its very volumizing and give the doll-like look that i strove for in the previous mascara i used (too faced), so i never used more than two-three layers. maybe it just works best with primer, but id rather not invest in two products with short shelf life that i don't use everyday to begin with.

    Was this review helpful to you?
    LOVE this mascara

    Submitted 6 days ago

    By Bernadette

    From Phoenix

    I am very particular about the mascaras that I use. The first thing I notice about a person when face to face is their eyes, so of course I would be purposeful in what trims mine. I saw my this, but also love mascara because (mostly) it is simple, straightforward and easy to use for someone who is not makeup savvy (I am someone). In general I like my eyelashes to look like my regular eyelashes, but ya know 10x longer, 5x curlier and 20x thicker. That is not realistic without some type of external help. I enjoy Hella Thicc because it got me very close to that point without spending money on some type of extensions. The formula is a great consistency that it coats my lashes very well in two coats, doesn't weigh the lashes down which allows the time I spent curling my lashes to last. It is very volumizing and I think it makes a perfect top coating as transition from day to evening look or as an occasion wear. I will say that wait time between coats is smart to avoid the spider eye look (which I am not a fan of). It also holds up well to the little metal eyelash separator comb tool thing. Would add a photo but the apps not having it right now.

    Was this review helpful to you?
    I would BUY AGAIN

    Submitted 7 days ago

    By Jabae

    From Texas

    I got it as a gift and I tell you this… a coat really elongated my lashes! It's very easy to put on and take off! I feel pretty with this on

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    beautiful volumizong mascara

    Submitted 8 days ago

    By Rachel

    From Cleveland, OH

    [I received this product in exchange for my honest review] Fenty beauty hella thicc mascara in "cuz i'm black" is a beautiful mascara with easy application and lovely color. it truly adds volume to your lashes and doesn't clump.

    User submitted media

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Good volume!

    Submitted 8 days ago

    By Marla

    From Arizona

    [I received this product in exchange for my honest review] Great volumizing mascara! The color was dark which made my lashes pop! Added length and good volume. The one thing would be my eyelashes felt as though stuck together throughout the day, but that was after I had been using the mascara for a while.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?