This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, dry color-treated |
Damaged, color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Dryness, lack of moisture |
Damage, split ends, breakage |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
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BENEFITS |
Moisture and softness |
Moisture and softness |
Strength and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Raspberry, Peach, Water Flower |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Discover: Hydrate Shampoo
Questions
Ask a QuestionQ&A
Showing 5 out of 234 Questions
- Q
love this shampoo but is so hard to open the cap
- Asked by Paola
- Official Answer By Pureology - BEHello there. Thank you for reaching out about Pureology Hydrate Shampoo. We appreciate you sharing your experience with this product. Your feedback is important to us and we will be sure to share this information with our team.Was this answer helpful to you
- Q
I love this shampoo but the top is so hard to open that my thumb feels damaged from the constant struggle. Can you PLEASE do something about the cap to make it easier to open? Thank you.
- Asked by Elizabeth222
- Official Answer By Pureology - BEHello, thank you for sharing your honest feedback on our Pureology Hydrate Shampoo. We will share your comments about the packaging with the team for consideration.Was this answer helpful to you
- Q
is this a good shampoo for curly hair ?
- Asked by B
- Official Answer By Pureology - BEHello! Thank you for asking about Pureology Hydrate Shampoo. This collection is excellent for curly hair types, as the added moisture nourishes and defines curls. We hope this information helps.Was this answer helpful to you
- Q
Would you say this is a good shampoo for gray hair?
- Asked by Bonbon
- Official Answer By Pureology - BEHi there, Thanks for your interest in Pureology Hydrate Shampoo. This shampoo is excellent for all hair types, including naturally gray hair. It provides deep hydration and leaves hair feeling noticeably softer. We hope this answers your questionWas this answer helpful to you
- Q
I want to know if you're ever going to improve the caps on these products? I was a faithful user until I had to constantly struggle and break nails to open them. I even broke off the top of one trying.
- Asked by Ann
- Official Answer By Pureology - BEHello there, Thank you for contacting us about the packaging of our Pureology Hydrate Shampoo. We sincerely apologize for the issue you experienced and appreciate you bringing it to our attention. We've shared your feedback with the appropriate team for their review and consideration.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 8230 Minutes
- 2310 Minutes
- 221+ Hour
Best Uses
- 592Daily Use
- 265Thick Hair
- 230Fine Hair
- 207Curly Hair
- 108Oily Hair
Describe Yourself
- 462Beauty Conscious
- 256Survivalist / Minimalist
- 145Product Junkie
- 68Brand Buyer
- 50Budget Shopper
Hair Type
- 602Wavy Hair
- 408Straight Hair
- 120Very Curly Hair
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2258 results
Fabulous
Hair Type Straight Hair
My hair is very dry. This is the best moisturizing shampoo I've found! Well worth the money
Great product
Hair Type Very Curly Hair
I loved this shampoo worked great on my hair [I received this product in exchange for my honest review]
Love the feel, the scent, the shine
Hair Type Very Curly Hair
Didn't get on the Pureology train until recently, and I don't think I'll ever get off. It's spendy but a little goes a long way. My hair feels cleaner, for longer, and makes me smell fancier than I am. Scalp feels clean not dry. As others have noted, the bottle sucks. Annoying given the price. But the lather is top-notch, and again, that scent! Smells fantastic and gender-neutral.
It's ok
Hair Type Wavy Hair
Works well but smells awful and the smell lingers
Made my hair less frizzy
I really needed a hydraying shampoo and this worked and made my hair less frizzy! The conditioner also makes my hair so shiny. Also got compliments on the smell. Love
