0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Virtue Hydrating & Heat Protectant Healing Hair Oil #1
Virtue Hydrating & Heat Protectant Healing Hair Oil #1

Tab through the images or use the previous or next buttons to navigate each product image

Virtue Hydrating & Heat Protectant Healing Hair Oil

Item 2577873

$45.00
Size:1.7 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Earn points on this purchase.

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.

Details

Benefits

  • Adds shine
  • Leaves hair more nourished
  • Makes hair stronger and silkier

Features

  • For Hair Concerns: Dullness, frizz, flyaways, damaged from heat/ color/ chemical
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

How To Use

Shake well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.

Ingredients

Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Free gift with purchase

Virtue Free Healing Oil deluxe sample with $40 select Virtue purchase Free Healing Oil deluxe sample with $40 select Virtue purchase
Online only

Free gift with purchase

Online only free Healing Oil deluxe sample with $40 select Virtue purchase (valid thru 5/3/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

We think you'll like

12 items

Sponsored products

12 items

Powered by syndigo

Virtue header banner
Alpha Keratin 60ku
Clinical claims

Healing Oil

Healing Oil - What It Is
Healing Oil - Use It With
Virtue Free Of Banner

Q&A

Showing 5 out of 6 Questions
Q
With the product containing keratin, is this still safe to use on bleached hair or will it cause breakage?
Asked by B
Official Answer By Virtue - Brand Engage
Our patented protein is bio-identical (keratin): water-based and water-soluble, meaning it never builds up. So it's hair healing, and adds shine, with no negative side effects. Just shinier, healthier hair. It works perfectly on all hair types. The more damage there is, the better it works.Was this answer helpful to you
Q
Is it okay to use on curly hair?
Asked by Mary
Official Answer By Virtue - Brand Engage
Hi, Yes! This works perfectly on all hair types. The reason being that it's truly lightweight, and our patented protein is bio-identical, water-based and water-soluble, meaning it never builds up. So it's hair healing, and adds shine, with no negative side effects. Just shinier, healthier hair.Was this answer helpful to you
Q
Why is the name of this product on your website called Virtue Hydrating & Heat Protectant Healing hair oil if your replies to two questions say that it is NOT a heat protectant?
Asked by Momof2angels
Official Answer By Virtue - Brand Engage
Thank you for highlighting this, this is in the process of being corrected.Was this answer helpful to you
Q
Sorry, new beauty customer but would this oil be applied in the scalp or the end and after or before a shower?
Asked by Beauty noob
Official Answer By Virtue - Brand Engage
Hi, Welcome! This oil works best just off-scalp a few inches, through ends. It's very lightweight and adds beautiful shine with lightweight hydration, while repairing each strand with Alpha Keratin 60ku. It pairs well with Virtue's Damage Reverse Serum is a primer with the Healing Oil layered over it for the most powerful hair repair duo available.Was this answer helpful to you
Q
Is this a heat protectant ?
Asked by S
Official Answer By Virtue - Brand Engage
Hi, Virtue Healing Oil is reparative and lightly hydrating, however, not designed for heat protection.Was this answer helpful to you

Review Snapshot

by PowerReviews

1309 ReviewsWrite a Review
92%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Great coverage
1Lightweight
Cons
1Bottle is much smaller that it seems. (Tall lid)
Hair Type
4Straight Hair
3Wavy Hair
1Very Curly Hair
Most Helpful Positive Review
TRULY MIRACULOUS!!!

Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...

Versus
Most Helpful Critical Review
Headache from strong smell but amazing product

After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...

1309 results

Best hair oil

Submitted 18 days ago

By Sophie

From San Antonio, TX

I tried the Verb oil and it smelled terrible! The Virtue oil is the BEST…smells great, lightweight, one bottle has lasted me forever. Its versatile - I use it as body oil or perfume sometimes, too.

Was this review helpful to you?
Yes I would buy again

Submitted 28 days ago

By Patricia

From Lafayette,La

Hair Type Straight Hair

Course gray hair. My texture completely changed when I went gray. I use it morning and night and my hair is smooth and shiny

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Just a few drops

Submitted 1 month ago

By Joni

From Denver, CO

Hair Type Wavy Hair

This oil offers a great shine and the brand is good quality. I have tried several of their products.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
SO shiny and smooth!

Submitted 2 months ago

By Ethel

From Florida

Hair Type Straight Hair

I got this in part of a seasonal sampler and OMG! It smells amazing and I've gotten more compliments on my hair lately whenever I use it. I live in FL, so even with straight hair I get frizzy, but this helps big time!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Amazing

Submitted 2 months ago

By B

From Houston

I got this as a sample and once im done with it im buying the bigger version! It doesnt leave my hair greasy nor does it flatten it out! I tend to use it more after i wash my hair and after styling it with a heat tool. A little goes a long way!

Was this review helpful to you?