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Summary
Boosted with 10 nourishing oils, PATTERN's creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Benefits
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin
- Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
Research Results
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- 92% agreed this shampoo is creamy.*
- *Based on a 60-subject consumer perception study after 1 week of use.
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool
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Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Curls
- 1As a normal shampoo
- 1Wash days and in between
- 1Shampoo
- 1Best use with every weekly wash and go.
Describe Yourself
- 12C/3A curls
- 1White and Latina mix hair
- 1I have naturally curly hair.
- 1Coarse, curly, dry hair looking for hydration
- 1Thick, ethnic hair
Hair Type
- 20Very Curly Hair
- 3Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
I was already a fan
I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...
Most Helpful Critical Review
Squeaky Clean & Stripping
I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...
4436 results
I always buy this product
Hair Type Very Curly Hair
Great product
Lots of hair breakage
I used this for about 2 weeks, twice a week and started having major breakage. Now I'm dealing with a frizzy pouf around my head from all the 2" long hairs that came from breakage.
Very pleased with how soft and moisturized after one use
Hair type very coily thick hair
Sting
My scalp was immediately burning. I switched to mizani and washed ky hair twice. My scalp was fine.
Beautiful curls
It make my curls so soft
