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Summary
Conscious Beauty at Ulta Beauty™
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Thicken and volumize your brows with L'Oreal Paris Infallible Brows 24H Volumizing Mascara. This fiber charged formula delivers up to 2x fuller looking brows for up to 24 hours.
Benefits
- Instantly thickens & volumizes brows
- Smudge-resistant & transfer-resistant longwear formula
- Up to 24HR wear
- Available in diverse shades
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage, and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Aqua/Water/Eau, Acrylates Copolymer, Alcohol Denat., Butylene Glycol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Isohexadecane, Pentylene Glycol, Propylene Glycol, Ammonium Polyacryloyldimethyl Taurate, Rayon, Polysorbate 80, Sodium Dehydroacetate, Caprylyl Glycol, Steareth-20, Sorbitan Oleate, Panthenol, Citric Acid. May Contain/Peut Contenir (+/-): Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77891/Titanium Dioxide.
Shipping Restrictions : This item cannot be shipped via air.
Free gift with purchase
Free gift with purchase
Free Bracelet with $20 L'Oreal Cosmetics purchase (valid thru 2/22/25 or while quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Favorite brow product ever!!!
I received L'Oreal Infallible 24HR Volumizing Brow Mascara in the color blonde for free to try and my opinion is my own. The first time I tried it I didn't use a primer or any other form of makeup except the brow mascara. I went outside immediately and started mowing the grass in hot, humid 90 degre...
Most Helpful Critical Review
Fuller look but itchy all day
I was excited to try the infallible 24hr eyebrow mascara. The packaging it came in was simple and to the point. It was a nice size of product. On opening I liked the design of the wand, it was pretty small which allowed for precision in application. I have thin/sparse eyebrows so I was hoping this w...
332 results
wish it had a different brush
as many have said, the applicator needs improvement. i have to use an extremely light hand to not have my brows clump together with too much product. i also wish there was a shade between brown and dark brown - there's quite the jump. great for shaping brows and adding pigment.
Don't bother
This is not waterproof and begins to flake an hour after applying. I will not buy again.
Auburn is very dark
I'm a natural redhead with very light brows, so I was excited to see an auburn shade. However, it dries VERY dark. It looks dark brown with no red undertone at all, really disappointed.
Great brow look
Verified Buyer
Reviewed at
I have microbladed thin brows and greyhair. I used dark blonde. Product nicely fills in my brows. I do use the brush from another product before to smooth my brows and after to evenly distribute. Lasts all day with great appearance.
Great brow coverage
Age 60+
Verified Buyer
I have blond eyebrows and this product it very easy to apply with the special brush.