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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Bisou: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Nice color, minimal "plumping" effect
This is a nice lipgloss. The color is beautiful, and it's easy to handle and apply. Instead of pushing a button like other cream lipgloss plumpers, you twist the bottom to move the color up. You can see it move up easier than others so you know how much product you are using. While I love the color ...
199 results
I would buy this product again
This is the second tube that I have purchased I. Spice. I love its texture and creaminess. I only wish it stayed on longer.
Love the shine and plump!
Great shine to my lips. The plump is not overwhelming. The lipstick goes on very creamy. I'm very pleased with the product.
Plumpworthy lips that speak for themselves!
Verified Reviewer
Reviewed at

What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and more plumper. That was my main reason for purchasing because I do not want lip fillers and prefer natural aging. I am 36 years old and these are perfect for me; they are sleek and slender and I can throw them in my makeup bag, my purse, my small Gucci or my gym bag for a touch up. I just low how the application looks initially though; such a beautiful gloss finish. Milani kills the lip game and of course, you can't beat the price point. Love you Milani for affordable AND luxury cosmetics!

Beautiful
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This lip balm is so soft and smooth on lips and not sticky at all which I love, the pigment is great and provides a beautiful tint to lips and this is my new go to!
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love the scent and texture of it and the packaging and effectiveness is amazing too so is the price of it love the way it feels on my lips and the way it looks