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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
Benefits
- The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
Features
- All about-face products are 100% vegan
For a no-budge pop of color:
Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.
Apply Matte Fluid Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!
Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Gelly on top of Matte Fluid Eye Paint.
To wear as eyeliner:
Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.
Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (CI 42090), iron oxides (CI 77499), iron oxides (CI 77492), titanium dioxide (CI 77891), iron oxides (CI 77491), ferric ferrocyanide (CI 77510), manganese violet (CI 77742), yellow 5 (CI 19140), ultramarines (CI 77007)].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Obsessed!
Heads up: Long review, but it's justified. So I was initially hesitant to try this brand in general as most celebrity brands are a bit inconsistent in terms of quality. But after a long while of waiting and coming into Pride month, I really wanted to immerse myself in more LGBTQ+ beauty brands an...
Most Helpful Critical Review
Love the product, customer service brought it down
Let me first say I'm IN LOVE with the products. They stay, they're pigmented, they're easy to blend, a little goes a LONG way so you get your money's worth. I'm giving a side by side of before and after a rock concert where I was headbanging, drinking, sweating, yelling, singing, the works. I've got...
624 results
Creamy without the creasing
Discovered this brand on TikTok and decided to give it a try. It's soft and creamy, easy to blend, didn't crease, and lasted all day on my oily eyelids. I will be purchasing this again.
I wanted to love it.
I LOVE a good liquid eyeshadow, but this one wasn't for me. I have dry skin, so this caked around my eyes more than I would have liked. The pigment is beautiful and the colors are numerous/lovely, but there are other eyeshadows (Maybelline ColorTattoo, for Instance) that are much gentler on your skin and still have staying power. (For the record, I work as a professional aerialist. When I say "staying power," I mean it will keep on my face through a day of strenuous work and sweating.) Would love to try this again if they re-work the formula to be less dry.
Some colors are great. Others not so much
This product can be really hard to blend. The lighter colors seem to blend better but that coudl be because you don't notice the patchiness as much. You need to have a lighter and a darker version of similar colors to get a blended look using only this eye paint. That being said, it makes a good eye base to use powder over if you wait until it is completely dry. If you have mature eyelids (like myself) you really only want to apply this to your moveable eyelid and blend out. If its applied too thickly on dry or crepey skin it can look really terrible. I got these during the sale and ended up buying 6 colors, only 3 are usable. Also Secret Garden is GREEN. I guess thats the secret 😂
best liquid shadow
love this liquid shadow! doesn't crease, blends easily and lasts all day!
Not what I need.
i bought this to use as a black eyeliner with a liner brush but it never dried down. As a black eyeshadow base I could use it fine but as a eyeliner it just stayed smudgey and wouldn't dry.