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about-face Matte Fluid Eye Paint #1
about-face Matte Fluid Eye Paint #1

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about-face Matte Fluid Eye Paint

Exclusive|Item 2599836

$16.00
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    Size:0.15 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

    Earn points on this purchase.

    Summary

    Conscious Beauty at Ulta Beauty™

    • Vegan
    • Clean Ingredients
    • Cruelty Free

    The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.

    Details

    Benefits

    • The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.

    Features

    • All about-face products are 100% vegan

    How To Use

    For a no-budge pop of color:

    1. Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.

    2. Apply Matte Fluid Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!

    3. Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Gelly on top of Matte Fluid Eye Paint.

    To wear as eyeliner:
    Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.

    Ingredients

    Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (CI 42090), iron oxides (CI 77499), iron oxides (CI 77492), titanium dioxide (CI 77891), iron oxides (CI 77491), ferric ferrocyanide (CI 77510), manganese violet (CI 77742), yellow 5 (CI 19140), ultramarines (CI 77007)].

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    Review Snapshot

    by PowerReviews

    624 ReviewsWrite a Review
    74%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Absolutely Obsessed!

    Heads up: Long review, but it's justified. So I was initially hesitant to try this brand in general as most celebrity brands are a bit inconsistent in terms of quality. But after a long while of waiting and coming into Pride month, I really wanted to immerse myself in more LGBTQ+ beauty brands an...

    Versus
    Most Helpful Critical Review
    Love the product, customer service brought it down

    Let me first say I'm IN LOVE with the products. They stay, they're pigmented, they're easy to blend, a little goes a LONG way so you get your money's worth. I'm giving a side by side of before and after a rock concert where I was headbanging, drinking, sweating, yelling, singing, the works. I've got...

    624 results

    Creamy without the creasing

    Submitted 9 days ago

    By Shari

    From Los Angeles, CA

    Discovered this brand on TikTok and decided to give it a try. It's soft and creamy, easy to blend, didn't crease, and lasted all day on my oily eyelids. I will be purchasing this again.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I wanted to love it.

    Submitted 9 days ago

    By Beth

    From Milwaukee, WI

    I LOVE a good liquid eyeshadow, but this one wasn't for me. I have dry skin, so this caked around my eyes more than I would have liked. The pigment is beautiful and the colors are numerous/lovely, but there are other eyeshadows (Maybelline ColorTattoo, for Instance) that are much gentler on your skin and still have staying power. (For the record, I work as a professional aerialist. When I say "staying power," I mean it will keep on my face through a day of strenuous work and sweating.) Would love to try this again if they re-work the formula to be less dry.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Some colors are great. Others not so much

    Submitted 12 days ago

    By Muranda

    From California

    This product can be really hard to blend. The lighter colors seem to blend better but that coudl be because you don't notice the patchiness as much. You need to have a lighter and a darker version of similar colors to get a blended look using only this eye paint. That being said, it makes a good eye base to use powder over if you wait until it is completely dry. If you have mature eyelids (like myself) you really only want to apply this to your moveable eyelid and blend out. If its applied too thickly on dry or crepey skin it can look really terrible. I got these during the sale and ended up buying 6 colors, only 3 are usable. Also Secret Garden is GREEN. I guess thats the secret 😂

    Was this review helpful to you?
    best liquid shadow

    Submitted 18 days ago

    By H.Murphy

    From Massachusetts

    love this liquid shadow! doesn't crease, blends easily and lasts all day!

    Was this review helpful to you?
    Not what I need.

    Submitted 19 days ago

    By zazoo

    From Washington state

    i bought this to use as a black eyeliner with a liner brush but it never dried down. As a black eyeshadow base I could use it fine but as a eyeliner it just stayed smudgey and wouldn't dry.

    Was this review helpful to you?