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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
Benefits
- The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
Features
- All about-face products are 100% vegan
For a no-budge pop of color:
Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.
Apply Matte Fluid Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!
Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Gelly on top of Matte Fluid Eye Paint.
To wear as eyeliner:
Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.
Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (CI 42090), iron oxides (CI 77499), iron oxides (CI 77492), titanium dioxide (CI 77891), iron oxides (CI 77491), ferric ferrocyanide (CI 77510), manganese violet (CI 77742), yellow 5 (CI 19140), ultramarines (CI 77007)].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Obsessed!
Heads up: Long review, but it's justified. So I was initially hesitant to try this brand in general as most celebrity brands are a bit inconsistent in terms of quality. But after a long while of waiting and coming into Pride month, I really wanted to immerse myself in more LGBTQ+ beauty brands an...
Most Helpful Critical Review
Love the product, customer service brought it down
Let me first say I'm IN LOVE with the products. They stay, they're pigmented, they're easy to blend, a little goes a LONG way so you get your money's worth. I'm giving a side by side of before and after a rock concert where I was headbanging, drinking, sweating, yelling, singing, the works. I've got...
606 results
Does not rub off and stays in place
I bought FRACTAL GLITTER EYE PAINT TIN PAN ALLEY color on my lunch break. I tried it and i cannot get it off. Im walking around mid day with glitter eye lids. Definitely made to last!
WOW!
Loved the black for tightlining.! Dried quickly and stayed put. I have already ordered another one.
quick and easy
ive been looking for a simple one n done eyeshadow that lasts foreverrrr and i think ive found my holy grail. cloned is the best natural warm brown shade! you can build up the color, or sheer it out. as most liquid/cream shadows, you have to blend quickly. but that hasnt been too difficult. ty mother halsey < 3
quick and easy
ive been looking for a simple one n done eyeshadow that lasts foreverrrr and i think ive found my holy grail. cloned is the best natural warm brown shade! you can build up the color, or sheer it out. as most liquid/cream shadows, you have to blend quickly. but that hasnt been too difficult. ty mother halsey < 3
I adore this eye shadow
I am older (64) and have some wrinkles and loose skin on my eyelids. I also have very oily skin which means make up, like eye shadow, wear off really quickly. I got a sample of this about-face eye paint and immediately loved it. Went on easy, a little goes a long way, and it lasted all day. I would really like to see it in a rose/beige color, but not fluorescent.