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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
Benefits
- The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
Features
- All about-face products are 100% vegan
For a no-budge pop of color:
Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.
Apply Matte Fluid Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!
Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Gelly on top of Matte Fluid Eye Paint.
To wear as eyeliner:
Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.
Isododecane, Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Isodecyl Neopentanoate, Silica, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Propylene Carbonate, Silica Dimethyl Silylate; Tocopherol. [+/- (May contain / Peut contenir): Ultramarines (CI 77007)].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Obsessed!
Heads up: Long review, but it's justified. So I was initially hesitant to try this brand in general as most celebrity brands are a bit inconsistent in terms of quality. But after a long while of waiting and coming into Pride month, I really wanted to immerse myself in more LGBTQ+ beauty brands an...
Most Helpful Critical Review
Love the product, customer service brought it down
Let me first say I'm IN LOVE with the products. They stay, they're pigmented, they're easy to blend, a little goes a LONG way so you get your money's worth. I'm giving a side by side of before and after a rock concert where I was headbanging, drinking, sweating, yelling, singing, the works. I've got...
618 results
The best liquid shadows
I have crepey hooded 51 year old lids. These stay beautifully all day long. I don't use primer anymore. If I want powder shadow I put it on top of these. They do not crease or fade. At this point I have almost all of the shades. No other liquid shadows compare. High end or drugstore. And I have tried every formula out there.
Obsessed
I use these for primer, all over color, eye liner, or advanced eye looks that layer creams and powders. They last all day. Cloned is my favorite for an all over grungey smoky eye, capilet is a good every day all over color, and they can be mixed together to get custom colors. I have 15 colors and one fractal eye paint.
Great product
This has become a staple in my eyeshadow routine as a highly pigmented and blendable base. I love using all the colors from a neutral brown to a neon green. It helps other eyeshadows pop over top. The only critique is that it dries quickly so you need to work one eye at a time otherwise it can crease where its thick.
These are painfully bad :(
I love Halsey I'm sorry, I hate leaving bad reviews, but these are just bad. Idk if I got a bad or old batch or picked the worst 3 colors? Weightless is supposed to be a chocolate brown but is actually a very warm red toned brown and not as dark as the swatches online show. Capulets is a lot darker and again very warm/reddish toned compared to what is shown online. And I got the white color as well. They are all really tacky sticky and very drying on the lids and super hard to blend. I was hoping to use the brown as eye liner but it just does not stay put on my eyes. I had a lot of transfer and most of it was wiped off by end of day. Using these all as eyeshadow (both with & without primer) was also a fail. They just did not blend out (with brushes and just fingers for application) and they really didn't look that good and did not have very good staying power. They took a lot of time and effort to get to looking remotely decent (which was still bad) Idk what happened, there were so many good reviews so I had such high hopes. Maybe a bad batch but 0/3 being bad is not very good odds. Will be returning. I'm wondering if maybe these are old and that's why they are included in the sale? Still would not waste my $$ on trying them again as they were just so bad. So bummed!
Good color
I felt this was easy to applicate on my eye and it blended easily. I also liked this product because it was true to color just like the picture.