Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
Benefits
- The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
Features
- All about-face products are 100% vegan
For a no-budge pop of color:
Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.
Apply Matte Fluid Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!
Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Gelly on top of Matte Fluid Eye Paint.
To wear as eyeliner:
Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.
Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (ci 42090), iron oxides (ci 77499), iron oxides (ci 77492), titanium dioxide (ci 77891), iron oxides (ci 77491), ferric ferrocyanide (ci 77510), manganese violet (ci 77742), yellow 5 (ci 19140), ultramarines (ci 77007)]
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
11 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Obsessed!
Heads up: Long review, but it's justified. So I was initially hesitant to try this brand in general as most celebrity brands are a bit inconsistent in terms of quality. But after a long while of waiting and coming into Pride month, I really wanted to immerse myself in more LGBTQ+ beauty brands an...
Most Helpful Critical Review
Love the product, customer service brought it down
Let me first say I'm IN LOVE with the products. They stay, they're pigmented, they're easy to blend, a little goes a LONG way so you get your money's worth. I'm giving a side by side of before and after a rock concert where I was headbanging, drinking, sweating, yelling, singing, the works. I've got...
602 results
I adore this eye shadow
I am older (64) and have some wrinkles and loose skin on my eyelids. I also have very oily skin which means make up, like eye shadow, wear off really quickly. I got a sample of this about-face eye paint and immediately loved it. Went on easy, a little goes a long way, and it lasted all day. I would really like to see it in a rose/beige color, but not fluorescent.
Unbelievable lasting power
It's insane lasting power I tend to get oily lids but I wore it for like over 10 hours I only see barely any crease and it was so mad and beautiful and it's not a shadow that you just put on your eyelids you're going to put all over up to your eyebrow to give like a natural if I can I got a lot of compliments on it
My secret weapon
These are my new favorite item in my makeup bag. I've tried a few colors over the last few years and have gotten so creative! It's like falling in love with makeup all over again! I use really thin brushs to "paint"
EYE PAINT
Literaly obsessed
Life Saver for Mobility Issues
I just have to brag about this product. I have always applied eyeshadow by starting with concealer as a base, setting with powder, then eyeshadow. I broke my dominant arm awhile back and blending became very difficult for me. I had never used liquid shadow before because I assumed it would be difficult to work with, messy, stay tacky, etc. This product gave me the ability to do eyeshadow again while I had very limited mobility. I swear, you barely have to manipulate it for it to blend seamlessly. Anyone with any skill level can make this product blend into the skin flawlessly. It doesn't dry too quickly, but once it does it is totally dry and doesn't leave tackiness. While I was struggling badly with my limited mobility, this product allowed me to do my makeup again and feel like myself with very little effort, which was all I could give at the time. I am so grateful I had this product during one of the hardest times of my life. I was very dependent on others for almost every other thing I had to do, but with this product, doing my makeup was something I was capable of and it made my healing journey more bearable.