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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Kenra's Violet Shampoo is a violet pigmented shampoo for enhancing vibrancy of blonde or gray hair by helping to eliminate brassy tones.
Benefits
- Eliminates brassy tones & neutralizes yellow
- Enhance vibrancy of blonde or gray hair
- Adds radiance and leaves dull, processed hair feeling moisturized
- Provides more manageable hair*
- Color safe
- *vs untreated/damaged hair
Twist cap to unlock. Massage into wet hair, add water to lather. Rinse. Follow with Violet Conditioner. For best results rotate weekly into your hair washing routine.
Pre-caution: For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.
Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Phenoxyethanol, Glycol Stearate, Polyquaternium-10, Glycerin, Sodium Benzoate, Fragrance/Parfum, Citric Acid, Sodium Gluconate, Butyrospermum Parkii (Shea) Butter, Ethylhexyl Olivate, Ethanolamine, Coconut Acid, Sodium Chloride, Lavandula Angustifolia (Lavender) Extract, Cocamidopropyl Dimethylamine, Tocopheryl Acetate, Sodium Glycolate, Squalane, Sodium Hydroxide, Avena Sativa (Oat) Peptide, Benzoic Acid, Propylene Glycol, Hexyl Cinnamal, Benzyl Salicylate, Linalool, Ci 60730 (Ext. Violet 2), Ci 17200 (Red 33)
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
Highly recommend for sensitive scalp!
Thanks for free product from Influenster - Kenra Violet Toning Shampoo! Sorry I was in such a hurry to receive the gift that I didn't pay attention to this shampoo specifically for dyed and bleached hair at the salon. But I will review based on my experience. My scalp is quite sensitive and prone to...
Most Helpful Critical Review
Works well as a toner if you're willing to put some effor...
I really wanted to love this shampoo and even highlighted my hair with just to be able to leave an honest review when trying it, but it just didn't hit the ball out of the park for me. As far as toning down the brassiness, it did work, but in order to get it to work I had to fully saturate my head a...
561 results
Great for Blondes
I have ashy platinum highlights and this shampoo keeps them so cool-toned! I use it once a week and love how it smells.
Awesome softness!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
After trying the shampoo and loving it, I was excited to try the conditioner. It smelled just as good and the packaging was just as appealing I followed the instructions and used the product as directed. It was thick and creamy and when I dried my hair it was very shiny and soft.
Pump does not work
I love this shampoo but it's no good if the pump doesn't work. C'mon Kenra, you charge enough to make sure that the "packaging" works.
I will continue to use this product!
Hair Type Wavy Hair
I was worried if my hair would stay purple but this product worked really well! I keep it on for about 50 seconds and it has kept my highlights looking perfectly toned! Also smells really good!
Perfect
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received this product complimentary from Influencer and Kenra. This shampoo leaves hair smelling amazing and helps tone and preserve color.
