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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Benefit Cosmetics Roller Lash Curling & Lifting Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls - while the instant curve-setting formula holds for 12 hours. In a travel-size mini!
Benefits
- Easy-to-remove
- Water-resistant
- Ink black
- Satin finish
Features
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks
Key Ingredients
- Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). N° 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Badgal Bounce mascara with $35 Benefit Cosmetics purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Phone Charms with $60 Benefit purchase (valid thru 5/24/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 74 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact gethelp@ulta.com for help.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by El
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash contains the animal-derived ingredient beeswax. xoxo BWas this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 56930 Minutes
- 51110 Minutes
- 651+ Hour
Best Uses
- 3681Anytime
- 1065Daytime
- 1056Daily Use
- 841Going Out
- 442Women
Describe Yourself
- 2282Natural Style
- 1825Classic Style
- 623Brand Buyer
- 597Trendy Style
- 412Budget Shopper
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
not bad
So let me start by saying I have long but stick straight lashes and if i want curl, it'll be me and my eyelash curler in front of the mirror for half an hour. I have used every mascara invented and finally gave up and got extensions. I am currently taking a break from them to give my eyelashes a res...
8894 results
Don't Bother Wasting Your Money!
This is the worst product ever, and we're talking worse than BadGal by Benefit. It did absolutely nothing to improve my lashes whatsoever. I tried three different attempts to give this product a chance. First, I applied only bare lashes. First coat was left eye from top and bottom lash was a nightmare to apply. It wasn't one simple swoop from root to tip. I had to really dig the brush into my eyelash line. It was a struggle, too much IMO. I did the same thing to the upper and lower lash. Took too long. Second, took double the time and spider eyes. Third, AHS on AMC. I'm going back to Roller Lash and returning this trash.
Easy
Gives an easy sweet lashe . Very little clumping but it selerates like it says . I wasent lookingbfir kength just a natural curl with non faje coverage , and tgats what it returns .
Good mascara
I bought it during the 21 days of beauty and because of the curved brush. I like it enough to pay half the price for it but not full price.
Incredible
Ive seen this mascara around for years and always heard good reviews about it, but up until recently I was a loyal user to another mascara. So finally, I decided to try this one out when Ulta had a sale on mascaras. I bought several from different brands. Ultimately, this mascara (and one from another brand) stuck out to me the most… I was amazed at the length this mascara brought to my lashes. And it gives your lashes a good curl too. All these results with 1 coat !! So you really dont need to use a lot of product, or you can risk your lashes looking "spider-y." It doesnt give you that dramatic, bold, intense eye look but more so the cheeky, cute, flirty everyday look. So this mascara has officially entered into my rotation for now as my everyday, daytime mascara and the other brand (Anastasia) as my nighttime mascara. Definitely try this product out and you'll be amazed!!
Doesn't clump
I don't want to say that it doesn't clump AT ALL. You need to run the wand along the edge of the container to get the goop off--but of all the mascaras I've tried, this is the only one I have bought twice!
