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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Paint-It Matte Lip Color is a flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.
Benefits
- Pigment-saturated, creamy matte liquid lipstick that serves intense one-swipe coverage and long-lasting wear.
- Has a no-budge, no-smudge, peppermint-infused formula.
Features
- It swipes on with one stroke for enduring, intense coverage.
- All about-face products are 100% vegan and cleanly-formulated.
For a stained, just-bitten look:
Dab a few drops of color to the upper and lower lip, gently pressing the formula into lips using your fingers or a lip brush.
For a precise pout with bold pigment:
- Moisturize lips with your favorite lip balm to lock in hydration and avoid cracking.
- Line lips with a corresponding about-face Matte Fix Lip Pencil before applying lip color. For a defined cupid's bow, draw an ''X'' with your pencil.
- Start at the highest point on one side of your lip and draw a diagonal line along the inner curve of your lip. Repeat on the other side.
- Using the applicator or a lip brush, add lip color.
- To remove excess color, blot lips gently with a tissue.
For your own personalized pout:
- Prep lips with your favorite balm to lock in moisture.
- Start with a bright or deep base shade all over the lips.
- Follow with a lighter shade (or your favorite shimmery formula) and apply to just the center of the lips.
Isododecane, Mica, Dimethicone, Hydrogenated Vegetable Oil, Polybutene, Disteardimonium Hectorite, Silica Dimethyl Silylate, Octyldodecanol, HDI/Trimethylol Hexyllactone Crosspolymer, Trimethylsiloxysilicate, Propylene Carbonate; Aroma/Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Silica, Limonene, Linalool. [+/ - (May contain / Peut contenir): Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Red 28 Lake (CI 45410), Red 21 (CI 45380), Yellow 5 Lake (CI 19140), Red 6 (CI 15850)].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful lipstick, not the color I expected.
I'm a little leary about trying new liquid lipsticks now that my skin has gotten dryer. I've been staring at the About Face lipsticks for a while now. And I finally decided to take the plunge. First, yes… it is a matte liquid lipstick. So it's not going to give your lips any hydration, if that's w...
Most Helpful Critical Review
Here's the tea...
The bad: Pictures of the lipsticks are deceptive... see my pictures below. First one is natural light, freshly applied. Second one is warm light, dried down. Last one is natural light dried down. As you can see, they dry down much, much darker. I'm most disappointed in Monarchy and Through the F...
211 results
Underrated
So Long Summer is such a gorgeous shade. I wear shade D1OLIVE in the performer foundation, and this lip color is dark enough for me to wear without a liner. It is not crunchy and drying like some other matte liquid lipsticks. It's comfortable to wear. I avoid fragrance like the plague in my makeup, but the slight minty scent in this hasn't irritated my skin; and the smell goes away as soon as it dries down. I will definitely try more shades
I like it :)
I do recommend going in store and looking at the shades in person. I never bought online but looking at the comments, definitely shop in store. I bought Slumber in store and online it says its a rose beige? Its more brown then pink. It does have a odd scent to it. Almost like a chemically mint smell. Like it suppose to plump your lips? And it is a lil cakey so no need to add layers. Moisture your lips before applying cause it is also a lil drying. It also smears a little bit but its not that bad.
I absolutely would buy again. My favorite
This is the best and only brown shade I use. I've received so many compliments on it. I love this product. The staying power is amazing! This is by far the best lipstick product on the market.
so long summer is truly That Girl
so long summer has been my go-to since this brand launched. lip products are my favorite makeup item to experiemt with so im always trying out new things and brands but one thing I'll always stay loyal to is this lipstick. I get sooo many compliments any time I wear it (I usually wear so long summer aka the perfect nude rosewood but sometimes I switch it up) I also LOVE the scent. it's so nice and pleasant. would def reccomend :]
Love these but don't buy online
I really love these and they wear nicely! I would recommend going in store to see the shades though because the online swatches are not accurate! I ordered "not your baby" and was disappointed when it arrived. It looks light pink online but its really a dark mauve/brown in person. Still really pretty but not what I was wanting :(
