Paul Mitchell Platinum Blonde Violet Shampoo

Benefits

• Color-enhancing formula is gentle enough for daily use
• Eliminates unwanted brassy tones for light, bright hues
• Adds moisture + softens strands
• Ideal for light to medium blonde, silver, gray or white hair

Features

• Refreshing cucumber melon scent with soft floral notes
• Color safe
• Paraben free
• Made without gluten
• New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.

Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol

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